When it comes to sales, it is all about understanding the customer. In this Expert Insight Interview, we welcome Gen Furukawa, Co-Founder of Prehook, a quiz platform for Shopify brands that helps merchants capture leads. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.Listen
In this episode, Chris Peterson, author of Red and Blue Customers, shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. You’ll learn how to connect with both conservative and liberal customers—without picking ... »
Bofta Yimam joins host John Golden to discuss how storytelling helps build stronger brands. She shares advice on getting comfortable with being seen, finding your personal story, and starting with the content format that feels right for you—whether that’s writing, video, or speaking. A must-listen for anyone who wants to grow their influence and connect ... »
Amazon sellers are facing big challenges with new tariffs. Omer Sasson joins the show to talk about how to handle those changes. He offers clear advice on finding new suppliers, managing costs, and keeping your business growing. From sourcing in Vietnam to bundling products for more value, this episode is full of helpful ideas for ... »
In this episode, Gary Harper shares smart tips for building a business that grows without needing you every day. He explains his RISE framework—Resources, Inspiration, Systems, and Engagement—and how each one helps your business work better. Gary also talks about common mistakes, like growing too fast or spending too much too soon. You’ll learn how ... »
Thinking about a move to Panama? In this episode, Melissa Darnay breaks down what life is really like there. From friendly visa options to beachfront homes under $200K, Panama offers a unique mix of comfort and opportunity. Melissa also talks about property management, safety, and why so many retirees and remote workers are choosing Panama. ... »
In this episode, Matt Raad shares how he and his wife, Liz, went from studying zoology to building a 7-figure online business. Learn how to start a website side hustle, invest in undervalued digital assets, and use smart strategies to grow online income. Matt explains how beginners can use website investing to break free from ... »
Finding Career Success with ADHD – Insights In this episode, career coach Shell Mendelson shares how adults with ADHD can find work that fits their strengths. Learn why it’s okay to ask for flexible hours, noise-canceling tools, or remote options. Shell also explains how to say “no” to jobs that don’t feel right—and why that’s ... »
In this episode of the Expert Insight Interview, host John Golden talks with Joshua Hale, a digital strategy expert with over 12 years of experience. They discuss how small businesses can use AI tools to improve in today’s market. Joshua explains how these tools can help business owners save time, make better decisions, and deeply ... »
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended
Ted Kulawiak PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture!
Nicole Greer PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible
Stephanie Klein PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP!
Felipe Zamana PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion.
Dr. Lizz Bernthal PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation.
Amy Wong PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content.
Rhonda Petit PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance.
Scott F. Paradis PC
Adam Rosen has been crushing cold email since 2014. As founder of EOC Works, he’s seen every trend, trick, and catastrophic mistake. His biggest revelation? Most companies sabotage themselves before hitting send. The culprit: using your primary domain for cold outreach. One spam flag can sink customer emails, vendor communications, and even internal messages. Rosen’s ... »
Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »
Remote work killed traditional recognition. Office shoutouts and bulletin boards don’t reach your distributed team, and that isolation is costing you talent. The fix? Meet employees where they are. Integrate recognition into Slack and Teams—make appreciation visible everywhere. Use gamification strategically: badges for values-driven behaviors, leaderboards for team achievements, and frequent small wins that keep ... »
Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »
Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
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