Avoid These Costly Marketing Mistakes with Jason Moss Marketing can make or break a business. In this episode, John Golden sits down with Jason Moss, a multi-six-figure business coach, to uncover the biggest mistakes business owners make—and how to fix them. Key takeaways: ✅ Stop focusing only on your product – speak to your customer’s ... »
The Spirited Hive Story with Jack Espy From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts. ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
You want to scale revenue, but you’re constantly hiring to keep up with demand. That’s the symptom of a broken sales process. Based on insights from process expert Nesanel Moeller, the age of “heroic” one-off sales efforts is officially over. Today, mastering sales process optimization is your key to achieving scalable, AI-ready growth. First, Get ... »
In the high-stakes world of entrepreneurship, decision-making is everything. But what if the analytical rules that served you yesterday are holding you back today? Former professional chess player and serial entrepreneur Kalin Karakehayov reveals that the key to scaling is mastering the shift from a closed-system mindset (like chess, with defined rules and calculable outcomes) ... »
Are you a self-employed professional finally ready to build absolute financial security? We recently spoke with Chartered Financial Adviser Lisa Conway Hughes, and her message is clear: the path to freedom starts with financial discipline. Here are the three non-negotiable foundations for sustainable small business money management. 1. Build the Financial Firewall (Immediately!): The single ... »
What if the secret to exceptional leadership isn’t working harder, but focusing smarter? In this powerful episode of Expert Inside Interview, host John Golden sits down with leadership expert Will Watrous to uncover the game-changing strategies that separate high-performing leaders from the rest. Watrous shares his compelling “laser versus sunlight” analogy that will completely transform ... »
Strategic sales advisor Tamara Jackson joins John Golden to share game-changing insights about integrating artificial intelligence into sales processes without sacrificing human connection. What You’ll Learn: Jackson, founder of Lead Reviver, reveals why most AI implementations fail: companies expect instant results without proper system training. “Context is everything,” she explains, emphasizing that AI needs comprehensive ... »
Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth. Mike shared some eye-opening statistics: ... »
