Being mindful of trends does not translate into participating in all of them. Instead, it’s wise to consider all aspects of each trend that catches your attention to weigh the pros and cons of how each will fit into your current strategies for achieving goals. The crucial factor in decision-making is whether a new trend ... Read Post
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
Being connected has always been a goal of humanity. In the beginning it only happened through personal contact, shortly followed by written messages such as letters. Coming into the modern age, we then had the telegraph and then the telephone. The computer age eventually brought about the internet, which meant we were connected like never ... Read Post
The topic of Sales management is very broad, and is covered in an infinite number of books, so we won’t be covering that here. There is also an endless list of material on sales management—and as anyone who has read my previous writings on the subject knows, I consider that management is management. There are ... Read Post
Stop Guessing: The Sales Leader’s Practical Guide to CRM Selection Choosing the wrong CRM can sabotage your sales team’s productivity for years. Too often, this critical decision is made by IT or executives who never spend a day on the front lines. In Selecting Your CRM to Guarantee Success, author and industry veteran Nikolaus Kimla ... Read Post
In this ebook, Nikolaus Kimla discusses the two pillars of the future are technology, and human beings and how you have to have the perfect technology, and then the perfect human being in application, performance, and presentation. He argues that today and into the future, it’s a 50-50 balance. In the past, it was perhaps ... Read Post
How important is it for a company to both have and understand its sales process? It’s not just important – it’s crucial to sales coordination, management and company expansion. A company’s sales process is the precise series of steps through which a sale passes, from prospect through to close. A sales process could also be ... Read Post
Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post
In any field, being good is one thing—but becoming a champion is quite another. Taking swimming as an example, some people swim very well. But to become a champion—such as 1972 7-time Olympic Gold Medal winner Mark Spitz, for example—it requires serious dedication, training and practice. Fortunately, becoming a champion salesperson—what we call a salespreneur—doesn’t ... Read Post
Qualify accounts and track information about contacts, sales account profile, and sales in process. Knowing Your Buyer The first and most important thing you’d like to know about the decision-makers in your prospect company is: what is motivating them to be interested in your product or service? In other words, you want to discover the ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.
