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E-Books tailored just for you
Sales Management / Feb 20, 2017 / Sales POP! Recommends
eBook: Lifecycle Marketing 101

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post

Mining’s $3 Trillion Future › Powering the Future

The Evolution of Sales in the Mining Industry

Business / Aug 19, 2025 / John Golden

The traditional approach to sales in the mining industry was straightforward, centered on trading raw materials like copper and gold based on global market prices and standard contracts. For many years, the main goal was to sell large volumes of extracted resources, with sales methods firmly established in commodity trading practices. This long-standing model is ... Read Post

Sales and Marketing Alignment

Sales and Marketing Alignment Explained

Sales Management / Nov 25, 2016 / Pipeliner

Capitalize on the new buyer’s journey by aligning sales and marketing. Help your business grow! Discover the advantages of making your sales and marketing work together. A huge part of the buying decision is made before your customer reaches out to your brand or meets your sales team. What does that mean for your sales ... Read Post

Building Your Brand of Gold: 6 Step Process

Sales Professionals / Jan 15, 2019 / John Golden

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what ... Read Post

Snapshots
Tools for your productivity
Tools / Jan 18, 2017 / Sales POP! Recommends
The Account Profiler

The Account Profiler

Qualify accounts and track information about contacts, sales account profile, and sales in process. Knowing Your Buyer The first and most important thing you’d like to know about the decision-makers in your prospect company is: what is motivating them to be interested in your product or service? In other words, you want to discover the ... Read Post

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Sales Process Automation
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