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🎧  How to Outrank and Outperform Organic Search
PodCast / Dec 18, 2021 / Jon Lightfoot

How to Outrank and Outperform Organic Search

There is much more to search engine optimization than link building and targeting the exact keywords your competitors do. In this Expert Insight Interview, we welcome Jon Lightfoot, founder, and CEO of Strategic SEO Solutions. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧  The Divine Comedy of Sales
PodCast / Dec 17, 2021 / Matthew McDarby

The Divine Comedy of Sales

The best leaders embody the seven great virtues — humility, patience, diligence, self-control, goodwill, generosity, and detachment. In this Expert Insight Interview, we welcome Matt McDarby, author of The Divine Comedy of Sales. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧  What Digital Transformation Actually Means
PodCast / Dec 14, 2021 / Lakshmi Pappu

What Digital Transformation Actually Means

Think about solutions as a journey, not as a project. In this Expert Insight Interview, we welcome Lakshmi Pappu, Head of Global Digital Transformation: Director at Signify, to discuss the process of digital transformation. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧 Leading Through Language
PodCast / Dec 12, 2021 / Dr. Thomas D. Zweifel

Leading Through Language

Communication is the water that leaders swim in. In this Expert Insight Interview, we welcome Thomas Zweifel, award-winning author of eight books, including Communicate or Die, Culture Clash 2.0, The Rabbi and the CEO, and others. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧 The Future of Medical Practice
PodCast / Dec 11, 2021 / Aaron Hartman MD.

The Future of Medical Practice

Doctors need time to think about patients, so a system based on procedures is inherently flawed. In this Expert Insight Interview, we welcome Aaron Hartman, MD, founder of Richmond Integrative & Functional Medicine. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

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Our Listeners About Us
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
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🎧 How to Have a Sales Conversation
PodCast / Jan 31, 2026 / Robert Misheloff

Equipment Financing Scams: Recognition and Prevention Guide

Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »

🎧 How to Have a Sales Conversation
PodCast / Jan 28, 2026 / Alex Grande

Employee Engagement in Distributed Teams: What Actually Works

Remote work killed traditional recognition. Office shoutouts and bulletin boards don’t reach your distributed team, and that isolation is costing you talent. The fix? Meet employees where they are. Integrate recognition into Slack and Teams—make appreciation visible everywhere. Use gamification strategically: badges for values-driven behaviors, leaderboards for team achievements, and frequent small wins that keep ... »

🎧 How to Have a Sales Conversation
PodCast / Jan 26, 2026 / Rich Kahn

Digital Ad Fraud: The Hidden Budget Killer Every Marketer Faces

Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »

🎧 How to Have a Sales Conversation
PodCast / Jan 24, 2026 / Ashley Herd

The Right Way to Promote Salespeople to Management

Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »

🎧 How to Have a Sales Conversation
PodCast / Jan 22, 2026 / Matt Sucha

Why Your Sales Strategy Is Backwards (And How to Fix It)

Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »

🎧 How to Have a Sales Conversation
PodCast / Jan 20, 2026 / John Goldman

What if Aging Decline isn’t Inevitable?

Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »

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