The sales process gets talked about a lot, but people in the organization often don’t fully understand it and struggle with the concept. Using a sales process can be so beneficial for a company, and lead to great success for salespeople. Understanding how to evolve and adequately use a sales process can be instrumental in ... »
‘Mentalist,’ according to Gilian Gork, is a marketing term. A mentalist is anyone who does something for the mind. It involves a lot of psychology, reading and influencing people, and nonverbal communication. There is no course or a formal degree to be qualified as a mentalist, and the skills a mentalist uses can vary between ... »
Welcome to another informative Podcast on SalesPOP! Here we are interviewing Gordon Viggiano who was an expert sales consultant, specializing in building and developing sales teams in small to mid-sized companies. He spent over 30 years of experience as a VP of Sales for a number of California companies. Gordon not only brought proven sales ... »
We all face disasters in life. Sometimes when people have disasters, they don’t embrace it as an opportunity. They don’t move forward, and they let the disaster negatively define the rest of their lives. However, this doesn’t have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster ... »
Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be ... »
Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The technology surrounding cold emailing has also improved, making it easier than ever to utilize this sales ... »
Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ... »
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ... »
The Power of Human Connection in Leadership In this episode, John Golden hosts Thomas Gelmi, an executive coach and facilitator, to discuss the often-overlooked “uncommon sense” of human elements in leadership, teamwork, and communication. They dive into the importance of active listening, emotional intelligence, and building trust to create stronger professional relationships. Thomas shares actionable ... »
John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and ... »
In this episode, John Golden interviews John Munsell, co-founder of Bizzuka, to explore the challenges and strategies for successful AI adoption in businesses. They discuss the gap between reported and actual AI usage, overcoming employee resistance, and the importance of organizational alignment. Learn about the AI Strategy Canvas, data quality, and the role of AI ... »
The Power of Personalized Gifting Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates. Visit ... »
In this episode, Kyle Erickson, Director of Operations at Men Star Group, discusses modern leadership in manufacturing with John Golden. Kyle shares actionable insights on empathy, emotional intelligence, communication across generations, and continuous improvement. Learn how to foster trust, enhance team engagement, and adapt to an ever-changing workforce while maintaining a strong organizational culture. Visit ... »
Leader as a Coach: Embracing Strengths-Based Leadership In this podcast, John Golden chats with Ryan Crittenden of Excel Coaching about transforming leadership through coaching. They explore shifting from traditional management to a strengths-based approach, fostering trust, and empowering teams to take ownership. Learn actionable strategies like leveraging strengths assessments, building trust, and enhancing engagement—key to ... »
