Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections This podcast is also a recorded live event you are welcome to view ... »
Mediocrity, in many ways, has become the new norm in business as we’ve lowered standards, and been overcome by a more casual culture. These tendencies, however, can be detrimental to success. Sticking with the status quo only serves to limit salespeople and their potential. Lisa Copeland, interviewed by John Golden, discusses crushing mediocrity to succeed ... »
Most people call the place that produces revenue “the sales department”, but if you really think about it, selling is the activity that gets you to a result. For that reason Shawn set out to develop not just sales departments, but selling organizations. Host John Golden sits down with Shawn Karol Sandy to discuss the ... »
Podcast interview with Harry Kraemer, Jr. who is a professor of management and strategy at Northwestern University’s Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs. He is an executive partner with Madison Dearborn Partners (MDP) which is one of the largest private equity firms in the United States. ... »
Sales negotiation is a large part of being a successful salesperson, and yet 90% of sales executives have never had any formal negotiation training. Tony Perzow, interviewed by John Golden, gives concrete advice on to best utilize potent sales negotiation skills. This podcast is also a recorded live event you are welcome to view here: ... »
Account-based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization. This podcast is also a recorded live event you are welcome to view here: The Keen ... »
Want to learn how to be amazing at customer service? It’s actually not that difficult. Wouldn’t it be nice if everyone regarded you as being amazing in sales? Or a wonderful leader? What if you could transform yourself into a person who was always amazing – in almost every area of life? “Always be amazing.” ... »
The benefit of consistency in sales is very simple. We know that consistent sales activities produce consistent sales results. Random sales activities produce random sales results. Many salespeople use a sales process to guide their buyers from lead to close, but others opt for strategies that produce more inconsistent results. Weldon Long, interviewed by John ... »
The Power of Human Connection in Leadership In this episode, John Golden hosts Thomas Gelmi, an executive coach and facilitator, to discuss the often-overlooked “uncommon sense” of human elements in leadership, teamwork, and communication. They dive into the importance of active listening, emotional intelligence, and building trust to create stronger professional relationships. Thomas shares actionable ... »
John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and ... »
In this episode, John Golden interviews John Munsell, co-founder of Bizzuka, to explore the challenges and strategies for successful AI adoption in businesses. They discuss the gap between reported and actual AI usage, overcoming employee resistance, and the importance of organizational alignment. Learn about the AI Strategy Canvas, data quality, and the role of AI ... »
The Power of Personalized Gifting Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates. Visit ... »
In this episode, Kyle Erickson, Director of Operations at Men Star Group, discusses modern leadership in manufacturing with John Golden. Kyle shares actionable insights on empathy, emotional intelligence, communication across generations, and continuous improvement. Learn how to foster trust, enhance team engagement, and adapt to an ever-changing workforce while maintaining a strong organizational culture. Visit ... »
Leader as a Coach: Embracing Strengths-Based Leadership In this podcast, John Golden chats with Ryan Crittenden of Excel Coaching about transforming leadership through coaching. They explore shifting from traditional management to a strengths-based approach, fostering trust, and empowering teams to take ownership. Learn actionable strategies like leveraging strengths assessments, building trust, and enhancing engagement—key to ... »
