Often, a company buys from a salesperson because that salesperson had a great pitch. It is not always because the product is better than others on the market. “You could have a great offering, but if you don’t know how to sell it and pitch it, it doesn’t matter what your offering is,” says Justin ... »
One of the fundamental sales steps that is often missed by organizations is collaborative strategic sales planning. It’s all about engaging your sales team to come up with the key activities required to grow your business. Host John Golden sits down with Joe Micallef to discuss the necessary elements of the collaborative strategic sales planning ... »
Podcast with host John Golden and guest Annie Meehan who is an inspirational Keynote Speaker, an award-winning author & Certified Coach. After 9 years climbing the ladder in corporate America, she became a serial entrepreneur – starting a speaking business, leading an AdvoCare Supplement team, writing one book and then another. She has just written ... »
Veteran sales consultant and co-author of The Salesperson’s Secret Code, Ian Mills has been selling for about 38 years. He’s worked for some big multinational companies, and for the last 20 years has run a company called Transform Performance International. He has advised many global organizations on how they could improve their performance: how could ... »
Host John Golden sits down with David Hoffeld to discuss his book “The Science of Selling”. David offers some really important insights around buying psychology and how sellers can adapt to how buyers like to buy. This podcast is also a recorded live event you are welcome to view here: The Science Behind Selling with ... »
Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. ... »
You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new ... »
In this podcast host John Golden interviews Andrew an International Lecturer and Consultant specializing in Sales Management and Sales Process Optimization. He helps companies define, measure, analyze, improve, and control their sales processes. Helps clients segment their entire sales process into four phases and apply techniques from Lean, Six-Sigma, Theory of Constraints and TRIZ. He ... »
Asset Protection Basics with Brian Bradley In this episode, asset protection attorney Brian Bradley joins host John Golden to discuss essential strategies for safeguarding your assets. Brian explains the importance of proactive planning, dispels common myths about asset protection, and details key tools like LLCs, limited partnerships, and hybrid trusts. He also highlights which high-risk ... »
Join host John Golden as he interviews Dr. Daniel, a former dentist turned cryptocurrency investment coach, on navigating the dynamic world of crypto investing. Dr. Daniel covers essential basics like market cycles, bull run investing, and safe entry strategies for beginners. He emphasizes the need for education and warns of scams, offering practical advice on ... »
In this insightful episode, host John Golden interviews Joel Quintela, CEO of Quintela, on navigating the gap between perception and reality in sales and hiring. With 25+ years of experience and expertise in business psychology, Joel shares essential tips for excelling in these fields. Key points include understanding how top performers view reality differently, learning ... »
In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners ... »
The Value of Relationship Marketing and Podcasting for Business Growth In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others ... »
Gail Kasper, a master sales trainer, introduced the Cockatoo Selling System during a podcast with John Golden. This system emphasizes adaptability, consistency, and effective communication in sales. Drawing from the behavior of cockatoos, the system encourages sales professionals to be flexible, ask probing questions, and build strong customer relationships. Key takeaways include preparing a list ... »
