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eBook: Lifecycle Marketing 101

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

Sales Management / Feb 20, 2017 / Sales POP! Recommends

Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post

Chief Customer Officer

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Sales Management / Nov 25, 2016 / Jeanne Bliss

Author Jeanne Bliss writes the customer experience roadmap to transform your business and culture. Chapter 1: The Chief Customer Officer Role Is Clarity Chief Customer Officer 2.0 gives you a proven framework that has launched and advanced the customer experience transformation in both business-to-consumer and business-to-business companies around the world. And it will take years ... Read Post

Precision Measuring of Sales Performance: The KPIs

Precision Measuring of Sales Performance: The KPIs

Sales Management / Jun 29, 2017 / Pipeliner

In this white paper, Nikolaus Kimla explores the vital necessity of using the right KPIs when measuring sales performance. In life, some understanding of the past and some perception of what the future is to bring are good to have. They bring stability and happiness to living. In business these factors are vitally necessary—the less ... Read Post

Theory-Made-Real-Pipeliner-CRM-Puts-Principles-into-Practice

Theory Made Real – Pipeliner Principles into Practice

Pipeliner CRM / Nov 28, 2016 / Nikolaus Kimla

At Pipeliner, we operate on principles instead of values. The difference between these two terms is significant. Values are dependent upon: culture, time, era, language, business sector, geographical location, and other factors. They are highly contextualized. Principles, on the other hand, are universal and are totally independent of such factors. An example is the principle ... Read Post

Snapshots
Snapshots Slideshows
What is the Purpose of a CRM Application?

What is the Purpose of a CRM Application?

You’ve probably used a CRM application for years. Or maybe you haven’t. Surely you know someone who does or have heard the term. Either way, have you ever stopped to think about what they were actually made for? Let’s break down the definition of a CRM and what they are used for. CRM applications are ... Start a slideshow

Tools for your productivity
Tools / Nov 29, 2016 / Sales POP! Recommends
Your BANT Sales Qualification Tool

Your BANT Sales Qualification Tool

Salespeople know that qualifying opportunities with the BANT Method (budget, authority, need, and timing) is quick and effective. Try our version of  Bant sales qualification too for free. Budget + Authority + Need + Timing The first thing to know when sounding out a prospect company, of course, is if there is a budget available. In ... Read Post

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Sales Process Automation
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