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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
E-books / Sales Management / Nov 25, 2016 / Posted by Jeanne Bliss / 3327 

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

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Author Jeanne Bliss writes the customer experience roadmap to transform your business and culture.

Chapter 1: The Chief Customer Officer Role Is Clarity

Chief Customer Officer 2.0 gives you a proven framework that has launched and advanced the customer experience transformation in both business-to-consumer and business-to-business companies around the world.

And it will take years off your learning curve.

Written by Jeanne Bliss, a CCO practitioner for over twenty years, and pre-eminent thought leader on the role of the Customer Leadership Executive and customer experience, this book outlines in detail Jeanne’s Five-Competency Model. The same model Jeanne uses to coach the C-Suite, Chief Customer Officers, and Vice Presidents of Customer Experience globally. Using her framework, you will discover how to:

  1. Manage and Honor Customers as Assets
  2. Align Around Experience
  3. Build a Customer Listening Path
  4. Embed Experience Reliability and Innovation
  5. Lead One Company Accountability, Leadership & Decision Making

Chief Customer Officer 2.0 will quickly get you into action with a united leadership team, shifting your business focus to earning the right to growth, by improving customers’ lives. In Chief Customer Officer 2.0, Jeanne Bliss provides practical guidance on how to embed the Five Competencies into the way your company develops products, goes to market, enables and rewards people, and conducts annual planning. And she fearlessly shares her leadership tools and ‘recipe cards’ developed over thirty-years as a Chief Customer Officer practitioner and coach, to support and enable your business transformation.

Including over forty case studies of how Chief Customer Officers around the world embed these five competencies, this is the book you have been waiting for. The book that tells it like it really is and gives you the framework to begin to build your customer-driven growth engine — today.

If Jeanne Bliss hadn’t written her first book, I wouldn’t be in the role I have today. Now, ten years later, she continues to provide leading guidance for Chief Customer Officers.

Jeb Dasteel
Senior Vice President and Chief Customer Officer, Oracle

It’s really very simple: Anyone in business should be thinking about customers, and anyone thinking about customers should be reading Jeanne Bliss.

Don Peppers
Founding Partner, Peppers & Rogers Group

No one knows more about the Customer Experience Leadership Role than Jeanne Bliss. Buy this book to jump-start your learning, get traction and transform your business.

Scott Dille
Senior Vice President and Director of Client and Employee Experience at Northern Trust

Download the first chapter of Jeanne’s book, free!

About Author

Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association. She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer.

Author's Publications on Amazon

"I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even…
Buy on Amazon
Drawing on her first-hand experience at top companies as diverse as Lands End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations…
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Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible.
Buy on Amazon
Comments (9)

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nsamwa ntobolo commented...

Thank you so much for sharing. The world is all about sales the customers the end users can affirm a business reputation, or they can destroy it.If the customer goes elsewhere, the existence of business could be in doubt. Pipeliner CRM was built with end users in mind, built by salespeople to sales people.

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