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🎧  The Audi Effect: How to Fix Broken B2B Landing Page Visuals
PodCast / Dec 2, 2025 / Sahil Patel

The Audi Effect: How to Fix Broken B2B Landing Page Visuals

The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »

🎧  From Restaurant Owner to Real Estate Tycoon
PodCast / Nov 30, 2025 / Gino Barbaro

From Restaurant Owner to Real Estate Tycoon

We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »

🎧  Stop Fighting Fires: Authentic Leadership for Sustainable Growth
PodCast / Nov 29, 2025 / Rob Marcus

Stop Fighting Fires: Authentic Leadership for Sustainable Growth

In a business world obsessed with speed, why are so many leaders stuck in a constant, exhausting cycle of crisis management? John Golden sits down with leadership veteran Rob Marcus (Blue Stallion Solutions, author of Crossing the Divide) to uncover the root causes of organizational chaos and the profound shift needed to achieve genuine growth. ... »

🎧  Maximizing Team Potential
PodCast / Nov 27, 2025 / Jolynn Ledgerwood

Maximizing Team Potential

How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet ... »

🎧 AI marketing stack, agent-to-agent marketing, brand voice protection
PodCast / Nov 25, 2025 / Len Ward

AI marketing stack, agent-to-agent marketing, brand voice protection

The role of the marketer is fundamentally shifting, and it’s time to adapt. Join us as Len Ward breaks down the imminent threats and opportunities of the AI era, equipping you with the tactics to remain indispensable. AI can handle the volume, but you own the voice. We detail critical protocols for protecting your unique ... »

🎧  Why Your Company’s Cost Management Efforts Always Fail
PodCast / Nov 23, 2025 / Duane Deason

Why Your Company’s Cost Management Efforts Always Fail

For many organizations, the term “cost management” is synonymous with panic. When the market tightens, leaders often have a “deer in the headlights” moment, defaulting to the fastest way to save money: layoffs. This is the single biggest reason why cost-cutting efforts not only fail but actively damage the company’s future. Veteran CFO Duane Deason ... »

🎧  The Science of Silence and Storytelling in First Calls
PodCast / Nov 22, 2025 / Lee Salz

The Science of Silence and Storytelling in First Calls

Why are your deals ghosting you after a great first meeting? Because you missed the crucial step: securing the next meeting while the energy is high. Elite sales pros understand that buying decisions are more emotional than logical. Ditch the generic, fact-based questions and opt for evocative, storytelling prompts. Try this instead: Don’t ask, “What’s ... »

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Our Listeners About Us
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
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🎧  Mastering the Art of Sales Follow-Up
PodCast / Mar 26, 2026 / Steven Rosen

The 3 Things Every Sales Leader Must Get Right

Guest: Steven Rosen, MBA — Founder of STAR Results, executive sales leadership coach, and author of Focused: The Leadership Discipline That Protects Performance from Distraction When sales numbers slip, most organizations look at the reps. Steven Rosen says that’s the wrong place to look. In this condensed highlight from his SalesPOP! Expert Insight Interview with ... »

🎧  Mastering the Art of Sales Follow-Up
PodCast / Mar 22, 2026 / Steve Radford

Stop Losing New Hires: The Onboarding Secrets Nobody Teaches

You fought hard to land a great sales hire. Now what? In this episode, John Golden and Steve Radford dig into the phase that makes or breaks new sales talent: onboarding and early-stage development. Radford, a UK-based sales leader with more than two decades of experience coaching high-performing teams, shares his structured 90-day framework designed ... »

🎧  Mastering the Art of Sales Follow-Up
PodCast / Mar 21, 2026 / Jeff Coleman

The interview and guest’s expertise Google Ads

Most businesses launch Google Ads campaigns expecting a flood of leads and end up with nothing but a drained budget. In this episode of the Expert Inside Interview, John Golden sits down with Jeff Coleman, founder of Four Factor Marketing and a Google Ads strategist with more than two decades of hands-on experience, to unpack ... »

🎧  Mastering the Art of Sales Follow-Up
PodCast / Mar 19, 2026 / Paul Larche

Cracking the Code: Neuroscience, AI, and Why People Really Buy

What if most of your customers have already made their buying decision before they even realize it? In this episode of the Sales POP! podcast, host John Golden sits down with Paul Larche, broadcaster, business strategist, and author of The Divided Brain: Why Customers Buy and Why They Don’t to explore the neuroscience hiding behind ... »

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