In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM discuss the pivotal role of account-based marketing (ABM) in enhancing the go-to-market strategy. They explore how ABM can accelerate revenue and increase average contract value by improving the account experience through aligned sales, marketing, and customer success efforts. Eric highlights ... »
In this podcast episode, John Golden and Frank V. Cespedes discuss the evolving role of AI in sales. Cespedes highlights AI’s potential to improve productivity, particularly in customer contact and lead generation. They explore how AI shifts the focus to higher-value tasks and relationship-building for salespeople. The conversation also covers the necessity of clean data ... »
In this podcast episode, John Golden interviews Ahuva Gruen, a seasoned fractional CFO and founder of AG Financial CPA. They explore the critical challenges businesses face in achieving profitability. Ahuva shares her expertise on the importance of proper pricing, strategic employee placement, and establishing accountability. She stresses the need for meticulous tracking of costs and ... »
In this podcast episode, John Golden interviews Neil Sahota, a United Nations AI advisor and IBM master inventor, about the advancements and implications of artificial intelligence. They explore the impact of AI on industries, the emergence of AI agents, and ethical concerns such as data security and the need for transparent regulations. Neil highlights the ... »
In this episode of the Expert Insights Podcast, host John Golden speaks with leadership expert Bill Dickinson about authentic leadership and self-discovery. Dickinson emphasizes the importance of leaders knowing themselves, their strengths, and limitations, and being vulnerable while empowering others. He advocates for the necessity of empathy and emotional intelligence in leadership, and the role ... »
In this podcast episode, John Golden and Kristie Jones delve into the nuances of a career in sales. Christy, an experienced sales coach and author, emphasizes the importance of intentional career choices and self-awareness for sales professionals. They discuss the pitfalls of accidental careers in sales and the common issue of unprepared individuals being promoted ... »
In this podcast episode, John Golden interviews Frank Kyazze about the critical role of governance, risk, and compliance (GRC) in establishing digital trust and enhancing cybersecurity, privacy, and AI ethics. They explore the challenges of remote work, the necessity of employee education, and the importance of clear policies for data protection. Frank discusses the rigorous ... »
In this episode of the Expert Insight Interview, host John Golden speaks with Frank Favaro about the importance of customer experience (CX) for profitability. They explore why businesses struggle with profitability, emphasizing that differentiating through customer experience can create a unique selling advantage. Frank discusses the need for consistency at every customer touchpoint and the ... »
The Power of Human Connection in Leadership In this episode, John Golden hosts Thomas Gelmi, an executive coach and facilitator, to discuss the often-overlooked “uncommon sense” of human elements in leadership, teamwork, and communication. They dive into the importance of active listening, emotional intelligence, and building trust to create stronger professional relationships. Thomas shares actionable ... »
John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and ... »
In this episode, John Golden interviews John Munsell, co-founder of Bizzuka, to explore the challenges and strategies for successful AI adoption in businesses. They discuss the gap between reported and actual AI usage, overcoming employee resistance, and the importance of organizational alignment. Learn about the AI Strategy Canvas, data quality, and the role of AI ... »
The Power of Personalized Gifting Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates. Visit ... »
In this episode, Kyle Erickson, Director of Operations at Men Star Group, discusses modern leadership in manufacturing with John Golden. Kyle shares actionable insights on empathy, emotional intelligence, communication across generations, and continuous improvement. Learn how to foster trust, enhance team engagement, and adapt to an ever-changing workforce while maintaining a strong organizational culture. Visit ... »
Leader as a Coach: Embracing Strengths-Based Leadership In this podcast, John Golden chats with Ryan Crittenden of Excel Coaching about transforming leadership through coaching. They explore shifting from traditional management to a strengths-based approach, fostering trust, and empowering teams to take ownership. Learn actionable strategies like leveraging strengths assessments, building trust, and enhancing engagement—key to ... »
