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🎧  The Modern Advertiser’s Blueprint
PodCast / Jul 28, 2025 / Skip Wilson

The Modern Advertiser’s Blueprint

Advertising That Works: 4 Non-Negotiable Rules for Success In today’s digital landscape, effective advertising is a blend of strategy and technology. But what truly separates a high-performing campaign from a costly mistake? Drawing from expert insights by Skip Wilson, founder of Draft Media Partners, here are the four pillars of advertising success that stand the ... »

🎧  Are You Missing the 5 Keys to Business Growth?
PodCast / Jul 26, 2025 / Avi Pinsky

Are You Missing the 5 Keys to Business Growth?

As a business owner, you know the drill: leads are crucial, sales are everything, and keeping customers happy is the ultimate goal. But what if you could zero in on the five exact areas that control your business’s revenue and growth? On a recent episode, the Business Finance Doctor himself, Avi Pinsky, broke down the ... »

🎧  Lead Through Crisis with These 3 Expert Strategies
PodCast / Jul 24, 2025 / David Johnson

Lead Through Crisis with These 3 Expert Strategies

Navigating a crisis? The best leaders don’t freeze—they act. In a recent podcast episode, Vervent CEO David Johnson shared his proven strategies for bold leadership in turbulent times. This isn’t just about surviving; it’s about building a resilient, adaptable organization ready to thrive in any climate. First, banish inaction. The biggest threat isn’t a competitor, ... »

🎧  The Real Path to Thought Leadership in the Age of AI
PodCast / Jul 22, 2025 / Claire Mason

The Real Path to Thought Leadership in the Age of AI

Becoming a thought leader is more complex than ever. With AI-generated content flooding search results and social feeds, how can you stand out? In a recent episode of the Sales POP podcast, Dublin-based publicist Claire Mason, the “Queen of Thought Leadership,” shared her expert insights on building an authentic voice. This post distills her advice ... »

🎧 Monetizing Your SaaS: The Value-First Approach
PodCast / Jul 20, 2025 / Bill Wilson

Monetizing Your SaaS: The Value-First Approach

Monetizing a SaaS product is a tough challenge, but it doesn’t have to be a guessing game. Many companies fall into the trap of simply copying competitor pricing, but this can lead to a “race to the bottom.” In a recent episode of Sales POP!, pricing expert Bill Wilson shared a powerful message: your pricing ... »

🎧  The Future of Sales Coaching
PodCast / Jul 18, 2025 / Dr. Deepak Bhootra

The Future of Sales Coaching

Transforming Sales Coaching: Expert Strategies for Lasting Success Effective sales coaching is crucial for unlocking team potential and driving growth. This guide, based on an episode of Sales POP! with Dr. Deepak Bhootra of Jabulani Consulting, explores key strategies for modern sales leaders. Learn to overcome common coaching challenges like a lack of formal training ... »

🎧  Stop Wasting Marketing Money
PodCast / Jul 13, 2025 / Sacha Awwa

Stop Wasting Marketing Money

Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty. This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define ... »

🎧 Mastering Startup & Small Business Investment: Insights
PodCast / Jul 11, 2025 / Chris Van Dusen

Mastering Startup & Small Business Investment: Insights

Navigate the complex world of startup and small business funding with expert insights from Chris Van Dusen of Solyco Capital. This episode breakdown covers essential distinctions between Venture Capital (VC) and Private Equity (PE), guiding you on where your business fits in the investment landscape. Learn critical preparation steps for fundraising, including mastering key business ... »

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Our Listeners About Us
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
Having been a guest on many podcasts, I put this experience among the most enjoyable and professional Eric McNulty PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
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🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 20, 2025 / Stacey Brown Randall

Your Client’s Emotional Journey to Referrals

Why do most referral campaigns fail? Because they ignore the emotional core of the client experience. In her book, The Referral Client Experience, Stacey Brown Randall explains that anxiety and uncertainty define the initial “New Client” stage. If you don’t address that “quiet voice” of concern with straightforward onboarding and emotional reassurance, you undermine trust. ... »

🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 18, 2025 / Terri Ross

The Operational Secrets Driving Aesthetic Practice Growth

Is your practice busy but not profitable? You might be skipping the essential step: Diagnose Before You Prescribe. Expert Terri Ross highlights the need for structured, thorough consultations that move beyond cookie-cutter recommendations. Stop competing on price! Define your Ideal Customer Profile and align every message to attract premium clients who value quality over cost. ... »

🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 16, 2025 / Patrick Engasser

The Ace in the Deck: How Top Sellers Use Rejection as Fuel

In sales, the word “no” is not a verdict; it’s merely a signpost on the road to “yes.” Top performers know this, and it’s a mindset you can adopt instantly. On a recent episode of Sales POP!, motivational speaker and sales expert Patrick Engasser—who built a thriving career despite being blind—shared his critical strategy for ... »

🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 14, 2025 / Victoria Bennion

Stop Guesting for Vanity: How to Turn Interviews into Revenue

Most business leaders treat podcast guesting like traditional PR—chasing the most prominent names for “brand awareness.” This is a mistake. The real ROI of podcasting isn’t in mass reach; it’s in niche authority and SEO leverage. When you guest on a targeted podcast, you aren’t just speaking to an audience; you are “borrowing” the host’s ... »

🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 12, 2025 / Scott Trumpolt

Expert Guide: Designing Sales Incentives That Actually Work

If your team doesn’t understand how their pay is calculated, you aren’t just losing trust—you’re losing talent. In this episode of Sales POP!, compensation expert Scott Trumpolt (30+ years of experience) reveals that effective pay structures are less about math and more about communication. Scott argues that modern compensation requires a shift from transactional payouts ... »

🎧 The Definition Of Vibrant Culture And How To Achieve It
PodCast / Dec 10, 2025 / Jennie Wright

Modern Lead Gen: Community, Collaboration, and Conversion

Is your lead generation strategy stagnant? In this episode of Sales POP!, host John Golden joins expert strategist Jennie Wright to dismantle the “one-size-fits-all” approach to list building. Wright introduces her proprietary List Injection Method, a high-velocity strategy that leverages collaborative events—like virtual summits and bundles—to tap into warm audiences and drive rapid growth. Key ... »

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