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🎧  How to Keep a Small Business Safe from Cybercrime
PodCast / Apr 29, 2021 / Scott Schober

How to Keep a Small Business Safe from Cybercrime

In the past, cybercriminals targeted big players and not the general population. But that has changed nowadays, making small businesses targets as well. Thus, today’s guest in the Expert Insight Interview is Scott Schober, and he discusses ways for small business owners to protect their businesses from cybercrime. Visit us on Apple Podcast You can also find ... »

🎧  The Big Mistake B2B Marketers Make with Their Videos
PodCast / Apr 29, 2021 / Guy Bauer

The Big Mistake B2B Marketers Make with Their Videos

A video became an inevitable part of the company’s marketing campaign nowadays, but companies still struggle with having similar videos. Thus, today’s guest in the Expert Insight Interview is Guy Bauer, and he discusses how to make a video that differentiates from the competition. Visit us on Apple Podcast You can also find SalesPOP! on all major ... »

🎧  How Relationship Marketing Funnel Helps Your Brand Grow
PodCast / Apr 29, 2021 / Shauna Armitage

How Relationship Marketing Funnel Helps Your Brand Grow

The company’s marketing funnel has to be in alignment with consumers purchasing behavior. Thus, today’s guest in the Expert Insight Interview is Shauna Armitage, and she discusses how the Relationship Marketing Funnel helps your brand grow. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧  Management During A Crises
PodCast / Apr 29, 2021 / Mark Morey

Management During A Crises

In times of crisis, people tend to forget practices like developing positive leadership, ongoing learning and development, and self-management. Instead, they go to crisis mode, which usually means panic and chaos. Thus, today’s guest in the Expert Insight Interview is Mark Morey, and he discusses management in a crisis. Visit us on Apple Podcast You can also ... »

🎧 How To Perform A Proper Follow-up With The Leads
PodCast / Apr 29, 2021 / Tom Jackobs

How To Perform A Proper Follow-up With The Leads

Lead follow-up is a never-ending point of discussion and a point of conflict for so many organizations. Thus, today’s guest in the Expert Insight Interview is Tom Jackobs, and he discusses how to perform a proper follow-up with the leads. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »

🎧  How to Build a Personal Brand Online
PodCast / Apr 29, 2021 / Mark Hodgson

How to Build a Personal Brand Online

While many see the expansion of remote work as an opportunity, others see it as a barrier that is hard to overcome. Thus, today’s guest in the Expert Insight Interview is Mark Hodgson, and he discusses how businesspeople can build and use their online personal brand to their advantage. Visit us on Apple Podcast You can also ... »

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Our Listeners About Us
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
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🎧 Unlocking the Secrets of Successful Franchising
PodCast / May 21, 2026 / Kelly Faetanini

Customer-Centric Selling

Most luxury brands sell products. Kelly Faetanini sells transformation. The founder and lead designer of Kelly Faetanini Bridal joins John Golden on Sales POP! to explain why she rebuilt her business around the bride’s experience rather than the dress alone — and how that decision continues to shape every part of her brand more than ... »

🎧 Unlocking the Secrets of Successful Franchising
PodCast / May 17, 2026 / Anne Candido & April Martini

The Personal Brand Playbook for Middle Managers

April Martini and Anne Candido are co-founders of Forthright People, a leadership performance company that helps ambitious professionals build influence from the inside out. April is a certified life coach, TEDx speaker, U.S. Army veteran, and Procter & Gamble alum. Anne brings deep PR and brand strategy expertise from her work on household consumer brands. ... »

🎧 Unlocking the Secrets of Successful Franchising
PodCast / May 16, 2026 / Cory Dunham

Message Clarity, Team Alignment & Values-Driven Action

Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins ... »

🎧 Unlocking the Secrets of Successful Franchising
PodCast / May 14, 2026 / Jon Benson

Humanizing AI in Marketing

Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »

🎧 Unlocking the Secrets of Successful Franchising
PodCast / May 12, 2026 / Justin Goodbread

Escaping the Epicenter Trap

Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John ... »

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