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E-Books tailored just for you
Sales Management / Feb 20, 2017 / Sales POP! Recommends
eBook: Lifecycle Marketing 101

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post

Mining’s $3 Trillion Future › Powering the Future

The Evolution of Sales in the Mining Industry

Business / Aug 19, 2025 / John Golden

The traditional approach to sales in the mining industry was straightforward, centered on trading raw materials like copper and gold based on global market prices and standard contracts. For many years, the main goal was to sell large volumes of extracted resources, with sales methods firmly established in commodity trading practices. This long-standing model is ... Read Post

Building Your Brand of Gold: 6 Step Process

Sales Professionals / Jan 15, 2019 / John Golden

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what ... Read Post

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Snapshots Slideshows
What is the Purpose of a CRM Application?

What is the Purpose of a CRM Application?

You’ve probably used a CRM application for years. Or maybe you haven’t. Surely you know someone who does or have heard the term. Either way, have you ever stopped to think about what they were actually made for? Let’s break down the definition of a CRM and what they are used for. CRM applications are ... Start a slideshow

Tools for your productivity
Tools / Feb 20, 2017 / Sales POP! Recommends
Sales Opportunity Evaluation Scorecard

Sales Opportunity Evaluation Scorecard

Identify and evaluate any sales opportunity to prioritize your sales pipeline and keep it accurate and actionable. Learn How to Identify a Good Sales Opportunity Nancy is a sales rep for a company that sells office furnishings. They include chairs, desks, couches, conference tables and any other such items needed. Nancy’s company generally qualifies opportunities with this ... Read Post

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