2025 is history. At least in the world of selling it is. “What have you done for lately?” is not some trite, overused question but a real challenge that we all face daily. Your selling world is now all about 2026 and truthfully, Q1! As such, the good fortune of winning a major deal to ... Read Post
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
There are literally hundreds of pain points that plague a sales manager. In Pain Points of Sales Management, Nikolaus Kimla gives you a fascinating and insightful tour of the most important of these. These pain points can be broken down into 3 categories: Management Technology People Throughout the book, pain points fall within one or ... Read Post
Unlock expert strategies for AI adoption in business with "The Age of Intelligent Transformation." Discover actionable insights from 15 AI leaders on sales, marketing, operations, and leadership. Download your comprehensive guide to thriving in the era of artificial intelligence today. Read Post
Is Sales an Art or a Science It’s an age-old argument that still persists today: is sales an art or a science? The old timers will firmly argue the former, and the modern-day salesperson armed with the latest smartphone and steeped in technology will often argue the latter. But the truth is, that both are ... Read Post
Pipeline management means the difference between accurate, successful sales and hit-or-miss sales that mysteriously make it to the close or don’t. Pipeline management therefore even affects the success or failure of a company, and the attainment of company goals. This ebook shows you the relationship between pipeline management and sales success, as well as the ... Read Post
By now, everyone has heard about England’s Leicester City Football Club and their incredible come-from-nowhere triumph. You may have heard this story—but did you know that Pipeliner has a very similar story? Both came from nearly anonymous humble beginnings, to perform on the world stage. Neither had any “star power” to carry them to victory, ... Read Post
The shift in business is happening right now. Workflow automation is fundamentally transforming how companies operate, yet many are still “stuck in analog.” They are bogged down by disconnected departments, slow communication, and high-value employees trapped by repetitive, error-prone tasks. The pressure to become fully digital isn’t just about efficiency—it’s about survival. Organizations that fail ... Read Post
In the Pipeliner Manifesto, we are discussing principles and virtues. At Pipeliner we have for quite some time been discussing and promoting principles which we have adopted for our company and made part of our product Pipeliner CRM. At the same time, we’ve seen many other companies talk about their values. What is the difference ... Start a slideshow
Without a doubt, mobile apps can provide great benefits to small business owners. With mobile apps, a small business can reach new customers and provide a better experience to existing ones in a convenient way. However, these benefits can only be delivered when the mobile app works as expected. Many businesses don’t realize the importance ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Your brand is speaking to your customers’ brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes Paul Larche to the Sales POP! podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won’t hear anywhere else.
Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today’s hyper-connected world. He walks listeners through his Brand Value Canvas, a three-pillar approach to messaging that connects with buyers on the rational, emotional, and subconscious levels simultaneously, giving your communication depth that most competitors overlook.
The episode also tackles the darker side of algorithmic influence, from the exploitation of cognitive bias to the quiet erosion of critical thinking, and delivers actionable advice on how leaders can adopt AI with intention and strategy rather than blind impulse.
Download the episode now and start selling the way the brain actually buys.
