When people watch movies, they usually don’t notice the extras; the no names whose face flashes on the screen briefly and gets little to no attention. They notice the main character, the star of the movie who presents themselves confidently and strongly and has earned the role of lead. You can be the star of ... »
Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Dave Kurlan explores how to motivate salespeople when something comes out of left field and knocks you off your feet in this expert ... »
Many people are unfamiliar with strategic planning, and how it can create tremendous growth within an organization. And even if you are familiar with the concept, there can still be a lot of confusion over how to do it, or create consistency with a strategic plan. Strategic planning is a process or a system, that ... »
There has been a lot of talk about mindfulness over the last few years, but it is more relevant now than ever before, especially with the current global pandemic caused by COVID-19. People are more stressed and more burnt out than ever, and there are relative uncertainty and complex ambiguity on a global scale. The ... »
The United States is truly in a financial education crisis. At no point in our lives are we taught to manage our money. We’re not being taught in high school or college, and often times we’re not being taught by our parents either. Millennials go from not having any income in college and just focusing ... »
Digital selling is more important now than ever. It is invading many different aspects of our lives and careers. Sales can tend to be slow to adapt, especially when business is good. But there is no better time to start integrating digital selling tools than right now. We’re going through a unique upheaval with COVID-19, ... »
One of the biggest problems with today’s sales force is the reliance on tactics that were documented back in 1873. This tactic and process assume that the salesperson can do everything, including prospecting, negotiating, closing, demonstrating the product or service, following up, and taking care of the customer overall. Back in those days, that process ... »
There are many different behavioral and value analysis tools out there, like the Meyers Briggs and Enneagram tests, emotional intelligence tools, and others. Many people deem these assessments as helpful, both in personal and professional realms, but they can be truly invaluable when it comes to creating trust with your clients and building relationships with ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
