Don Peppers, the highly successful US advertising executive, is well known for his famous quote about value. According to Don, “Customers will create value for you at the point where they believe you’re creating the most value for them”. Seems intuitive doesn’t it? But at the same time, it seems a bit mysterious. Don had ... Read Post
The difference between AI agents vs assistants comes down to how much they do on their own. An AI assistant helps you do a task faster when you ask, like drafting an email or summarizing a call. An AI agent takes multi-step action toward a goal on its own, like researching an account, preparing a ... »
To improve CRM adoption among sales reps, make the CRM give more than it takes: cut manual data entry to minutes a day, configure the pipeline around how deals actually move, run every forecast and pipeline review from inside the CRM, train reps inside their live deals instead of a sandbox, measure usage weekly for ... »
Sales forecasting comes down to five steps: define your sales process and forecast period, gather your historical deal data, choose a forecasting method that fits your data, build the number, and review it against reality on a fixed cadence. The method you choose matters less than most teams think. The discipline of the five steps ... »
Originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. Expert opinion on the subject of sales processes has pendulum swung a great deal over the years. One day sales processes are all-important and sales organizations must stick to them like glue. The next day the sales process is ... Read Post
Salespeople Are Genuinely Invested in Their Companies’ Doing Well The Coevera blog post by sales expert Tony Hughes inspired this poster. In the post, Hughes contends that free enterprise selling makes the world a safer and more tolerant place. He argues that selling connects people, exchanges ideas, and improves the way everything is done in ... Read Post
Generate, evaluate, and nurture the most promising leads into your sales pipeline. Leads Lead…To Sales! If you want your business to be successful and thrive, you need to have an effective lead generation strategy – because, well – no leads, no sales! Without a constant stream of fresh leads, you’re going to struggle to hit ... Read Post
Originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. By now, everyone has heard about England’s Leicester City Football Club and their incredible come-from-nowhere triumph. You may have heard this story—but did you know that Coevera has a very similar story? Both came from nearly anonymous humble beginnings, ... Read Post
It can often seem that running a sales force is like fighting a war—and in fact it more or less is a war between your company and your competitors. The prize is new prospects, new customers, sales, customer retention, and market share. As a sales manager, your troops are your salespeople. You want those troops ... Read Post
There has been so much talk about Social Selling and what that means to Salespeople but there has been precious little attention given to the impact on Sales Managers. Finally here is an ebook that provides practical advice on how best to approach and adopt Social Selling with your sales team. Read Post
Accountability is the new sales buzzword It can be difficult to grab the attention of customers. Especially in the era of technology, there is more information than ever available to consumers. This is a frustrating situation, both for salespeople and consumers alike. The internet is flooded with information that doesn’t always exceed quality expectations. This ... Read Post
Qualify accounts and track information about contacts, sales account profile, and sales in process. Knowing Your Buyer The first and most important thing you’d like to know about the decision-makers in your prospect company is: what is motivating them to be interested in your product or service? In other words, you want to discover the ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Ryan Englin, Founder of Core Matters, explains how frontline managers can use AI to eliminate busywork — drafting reminders, scripts, and performance reviews — so they focus on the human side of leading. He breaks down why generic AI produces “slop,” why documented SOPs make it reliable, and why the professionals who learn the tool become more valuable, not replaceable. Learn more at https://corematters.com/
