Avoid These Costly Marketing Mistakes with Jason Moss Marketing can make or break a business. In this episode, John Golden sits down with Jason Moss, a multi-six-figure business coach, to uncover the biggest mistakes business owners make—and how to fix them. Key takeaways: 
Stop focusing only on your product – speak to your customer’s ... »
The Spirited Hive Story with Jack Espy From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts. ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 
How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty. This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define ... »
Navigate the complex world of startup and small business funding with expert insights from Chris Van Dusen of Solyco Capital. This episode breakdown covers essential distinctions between Venture Capital (VC) and Private Equity (PE), guiding you on where your business fits in the investment landscape. Learn critical preparation steps for fundraising, including mastering key business ... »
Learn how to scale sales teams effectively without sacrificing your company’s unique culture. In a recent episode of the Sales Pop Online Sales Magazine podcast, global HR strategist Nahed Khairallah shares expert insights. Discover how to: Nurture your sales team like a “delicate ecosystem” with proper sales enablement and support. Break down departmental silos and align ... »
Discover the latest breakthroughs in Artificial Intelligence with our deep-dive podcast. Each episode breaks down complex AI concepts, emerging technologies, and their real-world impact. We cover everything from machine learning and deep neural networks to ethical AI and its future applications across industries. Whether you’re an AI enthusiast, a tech professional, or simply curious about ... »
Unlock sales success by mastering communication. In a recent “Expert Insight Interview,” John Golden and Matthew Hill, a communication specialist with a unique background in corporate training and stand-up comedy, shared invaluable strategies. This post condenses their discussion into actionable tips for transforming your sales conversations. Key takeaways: Listen Actively: Go beyond hearing to understand ... »
Unlock the secrets to building a high-performing team and fostering a strong learning culture with insights from Damon Lembi, CEO of Learn It, featured on the Expert Insight Interview podcast. This episode explores actionable leadership development strategies, including skill stacking, training ROI, and reinforcing learning for lasting impact. Discover how to coach effectively, navigate generational diversity, and use ... »
Can Virtual Assistants Revolutionize Your Business? 