On a recent Sales Pop podcast, John Golden and Gui Costin, CEO of Dakota Financial Software, dissected the modern state of sales effectiveness. Costin emphasized the importance of moving beyond vague targeting to gain a deep understanding of ideal customer pain points and build qualified lead lists—quality over quantity is key, as it avoids the ... »
In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices. Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website ... »
In a special Sales POP! episode, Peter Murphy Lewis of Strategic Pete takes the host’s chair to interview the original visionary, John Golden of Pipeliner CRM. Dive deep into winning sales strategies, the critical power of preparation, the art of active listening, and the philosophy that drives truly effective CRM systems. Get ready for actionable ... »
Ever wonder how top athletes handle extreme pressure and come out on top? In this podcast episode, host John Golden sits down with former UFC fighter and MMA Hall of Famer Clifford Starks to uncover his “fighter’s formula” for winning in the game of life. Clifford shares powerful lessons from the octagon that apply directly ... »
In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the ... »
Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and ... »
Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how ... »
In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ... »
Are you running on empty? You’re not alone. With 66% of professionals reporting burnout, the old “hustle harder” model is officially failing us. In our latest episode, we sit down with master somatic coach Suzanne Roberts to uncover a radical solution: tapping into your body’s self-renewing energy source. She reveals how to stop leaking energy ... »
The sales landscape has shifted beneath our feet. What worked five years ago is failing today, leaving sales pros feeling stuck. It’s not about a new script; it’s about a new mindset. In our latest episode, Sales POP! host John Golden sits down with 34-year sales veteran Rob Herbst to uncover the single most significant ... »
Is your team running on fumes? The culprit might not be the workload—it’s the culture. In our latest episode, we sit down with leadership strategist Marchem Pfeiffer to uncover the real reason 76% of employees are burned out. We break down the subtle differences between a demanding job and a toxic one, revealing the leadership ... »
Thinking of selling your business one day? The hard truth is that most founders start the process too late, leaving millions on the table. In our latest episode, we sit down with Chris Spratling, author of The Exit Roadmap, to uncover the secrets to a high-value exit. He reveals that selling for maximum value isn’t ... »
In our latest Expert Insight episode, strategic specialist Michael Barbarita unveils a game-changing approach to sales: The Conversion Formula. This isn’t just theory; it’s a proven, step-by-step blueprint for turning prospects into loyal customers by focusing on their core problems. Ready for the cheat sheet? Here is the 4-step framework we discussed. Michael Barbarita’s Conversion ... »
Do you dread the idea of “selling”? You’re not alone. For many small business owners and professionals, sales feels like a necessary evil—a pushy, manipulative part of the job that nobody enjoys. But what if we told you there’s a better way? What if sales wasn’t about pushing products, but about leading people to clarity ... »
