Podcast

The Value of Relationship Marketing and Podcasting for Business Growth In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others ... »

Gail Kasper, a master sales trainer, introduced the Cockatoo Selling System during a podcast with John Golden. This system emphasizes adaptability, consistency, and effective communication in sales. Drawing from the behavior of cockatoos, the system encourages sales professionals to be flexible, ask probing questions, and build strong customer relationships. Key takeaways include preparing a list ... »

In a recent “Expert Insight Interview,” John Golden and Dr. Ken Keis discussed the disconnect between how salespeople sell and how buyers prefer to buy. Dr. Keis emphasized the need for sales professionals to adapt to the changing landscape of buyer behavior. He highlighted the importance of authenticity, emotional intelligence, and genuine curiosity in building ... »

In a recent episode of “The Expert Inside Interview,” John Golden speaks with Janice Porter about mastering LinkedIn for building business relationships. Janice emphasizes the importance of creating a compelling LinkedIn profile, setting clear networking goals, and using personalized outreach instead of the “spray and pray” method. She highlights curiosity as a key tool for ... »

In a recent Sales POP! episode, John Golden and leadership expert John Fisher discuss managing organizational and personal change. Fisher highlights the common resistance to change, despite its inevitability. Using his Fisher Curve methodology, he explains how organizations can better manage change by providing context, involving employees in co-creating the vision, and addressing resistance at ... »

In a recent podcast, John Golden of “Sales POP!” and “Coevera” speaks with Jon Gillham, founder of Originality, a company focused on detecting AI-generated content. They discuss the impact of AI on content creation, emphasizing the risks of relying solely on AI tools. Gillham highlights the importance of maintaining content integrity to avoid reputation damage, ... »

In a recent podcast with John Golden, Bobby Hakimi, co-founder and Chief Product Officer of Convoso, they explored the transformative impact of AI agents in contact centers. AI technology enhances employee retention, streamers lead generation and automates routine tasks. AI agents can manage conversations and provide real-time feedback to human agents, helping them focus on ... »

In this episode, John Golden hosts Adrian Koehler, a leadership engagement expert from Take New Ground. They discuss the evolving nature of leadership, moving away from traditional command-and-control models to approaches emphasizing authenticity, vulnerability, and collaboration. Adrian highlights the importance of transparency and active listening in fostering creativity and engagement within teams. The conversation also ... »