Podcast

Host John Golden sits down with Craig Lowder to discuss the 8 components of the sales strategy as outlined in his book Smooth Selling Forever: Charting Your Company’s Course for Predictable and Sustainable Sales Growth. Craig, the founding member of the Main Spring Sales Group, is a seasoned business veteran with more than 30 years ... »

ESSENTIAL SALES TASKS WE SHOULD DO, BUT OFTEN DON’T In this podcast, John Golden talks to Leigh Ashton about sales team motivation: It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for ... »

John Golden talks to Spencer Marona about value quotient ” Axiogenics, linking thinking to performance. Spencer explains the difference between VQ “value judgment intelligence quotient” versus IQ “intelligence quotient” versus EQ “emotional intelligence”. How important that really is for leaders. Emotional intelligence in regards to being able to handle yourself when employees’ conflicts arise, being ... »

Host John Golden sits down with Bob Urichuck to discuss the topic of sales training. Bob is the author of Velocity Selling: How to Attract, Engage & Empower Buyers to BUY. Listen in as Bob and John drive into the important subject of why sales training is an essential part of an effective sales team. ... »

Social selling is not something that should be left to chance or allowed to grow without structure inside a sales organization. Rather it needs to be actively managed and treated strategically — and it’s the sales manager who needs to play the central role in ensuring that social selling activities are understood, adapted, adopted, and ... »

Deb Calvert tells a highly entertaining and educational True Sales Tale about never assuming you know your prospect’s objections. You have to ask the right discover questions to flush out those objections–all of them. It’s only when you do that you can skillfully turn them to your advantage–just as Deb was finally able to do. »

Marge Beiler tells a True Sales Tale about the importance of laying ground rules in a sales negotiation. On the seller’s side, they don’t make promises they’re not going to keep, and make deadlines according to schedule. This also goes for the buyer. One of the most important rules, though, is “let yes mean yes.” ... »

We live in a world that promotes ease of use, shortcuts and instant gratification. But sales and marketing still require dedication, commitment and hard word. »