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As a salesperson, talking is part of your job. But what about as a marketing tactic? Can talking really help you? According to Hubspot, 90% of people believe brand recommendations from friends, and 70% of people believe customer opinions. Additionally, customers are discussing specific brands causally 90 times per week. So where does that leave ...

In every industry, there is a constant ‘new normal.’ The new normal is change. As we get used to something, so it changes again. This creates a dynamic where we are never really comfortable with how things work. Ryan Hogarth talks about how to get ahead of the constant change in this interview with John ...

The selling profession has been around for decades. Hal Becker has made his mark on the sales world as an author, professional speaker, and sales trainer. Interviewed by John Golden, Becker discusses his ultimate sales book and his experiences in the sales world. This podcast is also a recorded live event you are welcome to ...

Here we are interviewing Frank Donny who is an experienced executive with more than 25 years of marketing and sales operations leadership. He owns the ability to integrate process and rigor into daily team workflows and provides a pragmatic foundation for business decisions, long-term relationships, and achievement of strategic objectives. Here we will be talking ...

Providing a good customer experience is key in customer retention. If you are treating your customers well, they are going to continue to come back to you year after year. It can be easy to get lost in the noise of following rules, but maintaining your core values while upholding the standards of a company ...

As the workforce transitions from an industrial age to the social media age, we discuss the leadership role within the workforce also transitioning. Exploring how defining your company values, behaviors and culture create a dynamic workplace to leverage social media. In an age where the workforce now looks for fulfillment and recognition in exchange for ...

Selling involves a lot of negotiation. It’s an important part of creating a win-win scenario for both the buyer and seller, so that both parties walk away having accomplished their goal, with a shared amount of sacrifice. There are six principles that every expert sales negotiator should know and understand. Understanding and using these principles ...

With thirty plus years of federal service in the United States naval academy, Marine Corps, FBI agent, counterintelligence and author of The Code of Trust. With his background in federal law enforcement in counterintelligence, recruiting foreign spies and building trust to align their priorities with those of us he realized the art form of interpersonal ...