Host John Golden sits down with David Brock to discuss his book “Sales Manager Survival Guide”. David gives us insight into what it takes to become a successful sales leader. This podcast is also a recorded live event you are welcome to view here: The Sales Manager Survival Guide iTunes Podcast »
Sales recruiting is difficult. Attracting, hiring, and onboarding good salespeople can be a challenge that is challenging to overcome. The turnover rate for salespeople is much higher than other jobs in the business industry. But, that doesn’t necessarily have to be the case. Brendan Barrett, interviewed by John Golden, explores sales recruiting, and how to ... »
John Golden sits down with Andrew Grant to talk about his book “The Innovation Race: How to Change a Culture to Change the Game”. The word “culture” gets thrown around a lot, and companies discuss culture at length. What does it really mean to inject culture into a company? Does it simply mean deciding on ... »
Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. “We define it is a collaborative, strategic discipline that is designed to ... »
Change management is the concept of change, and how to keep abreast of these changes. Many times, salespeople are slow to change their methods or don’t realize the necessity of adapting to the newness of the sales world. This can have a detrimental impact on success. Alan O’Neill, interviewed by John Golden, explores change management. ... »
When selling–as with anything else–there is power in words you use. Getting the words right is the difference between the winners and the losers in sales. How much do words matter? How can what you say make for a demonstrably different outcome? The worst time to think about what you’re trying to say is in ... »
Accountability in sales is crucial, yet it’s often neglected. We’re all great at finding excuses. We can always find outside forces to back up our struggles. But who do excuses ultimately serve? In the end, excuses only hurt the people making them. We have to look at ourselves, and how we can take responsibility and ... »
The annual sales kickoff is a great opportunity to network and meet new colleagues, learn new things about the sales industry, and maybe even relax a little bit. But, often times, this long weekend is packed with so much information, that many salespeople leave without solidifying that knowledge. And, even if they do take away ... »
Asset Protection Basics with Brian Bradley In this episode, asset protection attorney Brian Bradley joins host John Golden to discuss essential strategies for safeguarding your assets. Brian explains the importance of proactive planning, dispels common myths about asset protection, and details key tools like LLCs, limited partnerships, and hybrid trusts. He also highlights which high-risk ... »
Join host John Golden as he interviews Dr. Daniel, a former dentist turned cryptocurrency investment coach, on navigating the dynamic world of crypto investing. Dr. Daniel covers essential basics like market cycles, bull run investing, and safe entry strategies for beginners. He emphasizes the need for education and warns of scams, offering practical advice on ... »
In this insightful episode, host John Golden interviews Joel Quintela, CEO of Quintela, on navigating the gap between perception and reality in sales and hiring. With 25+ years of experience and expertise in business psychology, Joel shares essential tips for excelling in these fields. Key points include understanding how top performers view reality differently, learning ... »
In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners ... »
The Value of Relationship Marketing and Podcasting for Business Growth In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others ... »
Gail Kasper, a master sales trainer, introduced the Cockatoo Selling System during a podcast with John Golden. This system emphasizes adaptability, consistency, and effective communication in sales. Drawing from the behavior of cockatoos, the system encourages sales professionals to be flexible, ask probing questions, and build strong customer relationships. Key takeaways include preparing a list ... »
