Pitch and purpose sound like two very different things that aren’t related at all, but all too often, sellers are pitching their products, instead of speaking to the buyer’s purpose. Especially now that a lot of us have moved to remote selling with the onset of COVID-19, there has been less interaction, less collaboration, less ... »
Entrepreneurial sales present unique challenges that are different from frontline sales. When you’re a frontline seller or in professional sales, all you do is sell, 8 hours a day, 5 days a week. As an entrepreneurial salesperson, you have so many different hats. Sometimes you’re CEO, or accounting, or marketing, and you have to learn ... »
Imagine that you live your life in one room. In this room, there is only one door. That one door is an enter-only door so that when people come into your life and room, they are there forever. You can never get them out. Luckily, it’s a metaphor, but if it were true, wouldn’t you ... »
Crisis leadership is the ultimate type of leadership, and it can be utilized to help businesses who are currently facing uncertainty, and who will face uncertainty in the future. The state of the business world after COVID-19 left a lot of people really shaken. Many organizations found themselves unprepared and unsure of how to proceed. ... »
There are a lot of people out there who might be especially nervous about hitting your quota after the shifts that COVID-19 has brought into the climate. Some of you might have been nervous about hitting your quota before the pandemic hit, and are even more nervous about it now. However, everyone has been through ... »
Customer success is a vital, yet often overlooked part of keeping and growing a business. All too often, companies struggle with onboarding and engaging their clients in a way that gives the customer maximum value. You put so much work into developing a great product or service, a ton of time and effort into marketing ... »
Customer experience has become a bit of a buzz word over the last few years, and for a very good reason. Customer experience can significantly influence your overall sales. If your customers have a bad or negative experience with your company or brand, it can be a death sentence for your organization. But, if they ... »
We are in the midst of a crisis. COVID-19 has significantly altered the way that things are done, on many different levels. One of the things that is a challenge to people now, and will continue to be challenging in the future, is how to effectively lead an organization, and yourself, out of this crisis ... »
In this episode, Joe Terry, CEO and cultural transformation expert, challenges the traditional “grind-it-out” leadership model. He introduces a counterintuitive framework: Surrender to Lead. The core philosophy is simple yet radical: Leaders must detach their self-worth from the immediate result to fully master the process. When you stop fearing the outcome, you can focus on ... »
From a council estate in Oxford to a $50 million business exit, Andrew Hulbert’s story is the ultimate blueprint for breaking class ceilings. In this episode of Sales POP!, host John Golden uncovers how Hulbert defied the “stability trap” of his working-class upbringing to build an empire. We explore the psychology of wealth creation and ... »
The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »
We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »
In a business world obsessed with speed, why are so many leaders stuck in a constant, exhausting cycle of crisis management? John Golden sits down with leadership veteran Rob Marcus (Blue Stallion Solutions, author of Crossing the Divide) to uncover the root causes of organizational chaos and the profound shift needed to achieve genuine growth. ... »
How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet ... »
