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E-Books tailored just for you

Sales Management / Feb 20, 2017 / Sales POP! Recommends
eBook: Lifecycle Marketing 101

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post

Theory-Made-Real-Pipeliner-CRM-Puts-Principles-into-Practice

Theory Made Real – Coevera Principles into Practice

Coevera / Nov 28, 2016 / Nikolaus Kimla

Originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. At Coevera, we operate on principles instead of values. The difference between these two terms is significant. Values depend on culture, time, era, language, business sector, geographical location, and other factors. They are highly contextualized. Principles, on the other ... Read Post

Sales Management Through Coevera

Sales Management / May 31, 2018 / Nikolaus Kimla

Originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. In this ebook author, Nikolaus Kimla gets very specific, dealing with sales management through CRM. He personally believes (as do a lot of experts today) that utilizing a CRM is the only way to manage a sales team—and in ... Read Post

Austrian School of Economics – Brought to Life in Pipeliner

Austrian School of Economics Brought to Life in Coevera

Finance / Mar 5, 2025 / Nikolaus Kimla

The eBook was originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. Prime Economic Principles in Coevera Sales isn’t just about products and customers—economics plays a key role in every deal. This book simplifies essential economic principles and connects them to real-world selling. These insights aren’t just theory; ... Read Post

Snapshots

Tools for your productivity

Tools / Sep 29, 2017 / Dan McDade
Lead to Revenue Calculator

Lead to Revenue Calculator

PointClear has developed a comprehensive Lead/Revenue Calculator that factors in metrics frequently ignored in the planning process, and addresses other shortcomings often found in these sorts of tools. This is a model you can adjust to fit your company; so multiply, add zeros, adjust percentages or make whatever other changes you feel will shed light ... Read Post

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