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🎧  The Audi Effect: How to Fix Broken B2B Landing Page Visuals
PodCast / Dec 2, 2025 / Sahil Patel

The Audi Effect: How to Fix Broken B2B Landing Page Visuals

The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »

🎧  From Restaurant Owner to Real Estate Tycoon
PodCast / Nov 30, 2025 / Gino Barbaro

From Restaurant Owner to Real Estate Tycoon

We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »

🎧  Stop Fighting Fires: Authentic Leadership for Sustainable Growth
PodCast / Nov 29, 2025 / Rob Marcus

Stop Fighting Fires: Authentic Leadership for Sustainable Growth

In a business world obsessed with speed, why are so many leaders stuck in a constant, exhausting cycle of crisis management? John Golden sits down with leadership veteran Rob Marcus (Blue Stallion Solutions, author of Crossing the Divide) to uncover the root causes of organizational chaos and the profound shift needed to achieve genuine growth. ... »

🎧  Maximizing Team Potential
PodCast / Nov 27, 2025 / Jolynn Ledgerwood

Maximizing Team Potential

How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet ... »

🎧 AI marketing stack, agent-to-agent marketing, brand voice protection
PodCast / Nov 25, 2025 / Len Ward

AI marketing stack, agent-to-agent marketing, brand voice protection

The role of the marketer is fundamentally shifting, and it’s time to adapt. Join us as Len Ward breaks down the imminent threats and opportunities of the AI era, equipping you with the tactics to remain indispensable. AI can handle the volume, but you own the voice. We detail critical protocols for protecting your unique ... »

🎧  Why Your Company’s Cost Management Efforts Always Fail
PodCast / Nov 23, 2025 / Duane Deason

Why Your Company’s Cost Management Efforts Always Fail

For many organizations, the term “cost management” is synonymous with panic. When the market tightens, leaders often have a “deer in the headlights” moment, defaulting to the fastest way to save money: layoffs. This is the single biggest reason why cost-cutting efforts not only fail but actively damage the company’s future. Veteran CFO Duane Deason ... »

🎧  The Science of Silence and Storytelling in First Calls
PodCast / Nov 22, 2025 / Lee Salz

The Science of Silence and Storytelling in First Calls

Why are your deals ghosting you after a great first meeting? Because you missed the crucial step: securing the next meeting while the energy is high. Elite sales pros understand that buying decisions are more emotional than logical. Ditch the generic, fact-based questions and opt for evocative, storytelling prompts. Try this instead: Don’t ask, “What’s ... »

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Our Listeners About Us
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
I had the joy of being a guest on John’s SalesPop Podcast with John on Thursday. He is a wonderful host and we had a great and relaxed discussion. Dr. Lizz Bernthal PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
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🎧 The Program – Lessons from Elite Military Units
PodCast / Apr 9, 2026 / Susan Friedmann

Turn Your Business Book Into a Revenue Tool

Susan Friedman is the founder of Aviva Publishing & Marketing, a nonfiction book marketing specialist with over 30 years of experience and 18 published books — including one title that sold over 500,000 copies to a single corporate buyer. In this episode, she challenges the assumptions that sink most business authors and lays out a ... »

🎧 The Program – Lessons from Elite Military Units
PodCast / Apr 7, 2026 / Andy Hedrick

Rapid B2B Sales Growth

Andy Hedrick is the Founder and CEO of Green Path Tech and author of the 2V2R Rapid Sales Growth System. With over 30 years of B2B sales experience and more than $500 million in revenue growth delivered, Andy joins Sales POP! to share a practical framework for growing faster, closing sooner, and spending less to ... »

🎧 The Program – Lessons from Elite Military Units
PodCast / Apr 5, 2026 / Tony Paquin

AI-Powered Healthcare Procurement & the Future of Sales

Tony Paquin is a healthcare technology entrepreneur with over 30 years of experience founding and scaling companies in regulated markets. As CEO and co-founder of iRemedy Healthcare, he leads an AI-enabled procurement platform that connects manufacturers directly with hospitals, government agencies, and patients — cutting costs, eliminating middlemen, and reshoring the US pharmaceutical supply chain. ... »

🎧 The Program – Lessons from Elite Military Units
PodCast / Apr 4, 2026 / Sai Dhanak

From Good Decision to No Decision: Sai Dhanak on the Inaction Trap

The AI Accountant: How Sai Dhanak Is Replacing the Billable Hour Sai Dhanak is the CEO and co-founder of Deduction, a two-time startup exit veteran with four patents spanning cybersecurity, IoT, and service design. In this episode, Sai explains how a structural crisis in the US accounting industry — with 55% of CPAs approaching retirement ... »

🎧 The Program – Lessons from Elite Military Units
PodCast / Apr 2, 2026 / John Ray

Value-Based Pricing

What if the biggest thing holding your consulting practice back isn’t your expertise — it’s your pricing model? In this episode, pricing and business development expert John Ray joins host John Golden to make a compelling case for leaving hourly billing behind. Drawing on over a decade of advising consultants, attorneys, coaches, and fractional executives, ... »

🎧 The Program – Lessons from Elite Military Units
PodCast / Mar 31, 2026 / Kai Stone

Why 63% of Small Business Calls Go Unanswered — And How AI Fixes It

About the Guest Kai Stone is the founder of StoneSystems.io, an AI-powered automation and CRM platform purpose-built for contractors. Starting from his parents’ home in Austin, Texas, Kai first cut his teeth in business by managing his family’s Airbnb properties, where he saw firsthand how simple technology could transform operations for people who weren’t tech-savvy. ... »

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