Sales POP - Purveyors of Propserity
How to Sell Your Business the Right Way
Podcast Finance / PodCast / Apr 23, 2026 / Posted by Gregory Kovsky / 0

How to Sell Your Business the Right Way

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Gregory Kovsky is the President and CEO of International Business Associates (IBA), the Pacific Northwest’s oldest and largest business brokerage firm. With 32 years of M&A experience and more than 300 business sales facilitated, Gregory is one of the most seasoned intermediaries in the country. In this episode, he walks business owners through everything they need to know before putting their company on the market — from defining exit objectives to structuring a deal that protects their employees, customers, and legacy.

Topics covered in this episode:

  • How to define your exit objectives before you engage a broker or test the market
  • Why clean financials are the single most important factor in achieving maximum valuation
  • The most common mistakes family business owners make that kill deals before they close
  • How deal structures work — including seller notes, earn-outs, escrow holdbacks, and retained equity
  • Why realistic timelines (6–12 months to sell, plus a transition period of up to 3 years) matter for planning
  • How to build a winning transaction team: M&A intermediary, attorney, CPA, and wealth advisor

Whether you’re planning your exit now or years from now, this conversation will sharpen your thinking. Visit ibainc.com to book a free consultation with Gregory’s team.

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About Author

Gregory Kovsky is the President & CEO of International Business Associates (IBA), the Pacific Northwest's oldest and largest business brokerage firm, established in 1975. With over 30 years of experience as a mergers & acquisitions intermediary, Gregory has personally facilitated over 300 transactions involving privately held companies and family businesses across multiple states. His expertise spans manufacturing, distribution, technology, marine, automotive, education, retail, and service industries. Transactions typically range from $1 to $ 30 million in enterprise value. As both a seasoned entrepreneur and business sale expert, Gregory purchased IBA in 2000, after six years as a top performer under the firm's founder, G. William Ososke, and has grown it into a regional leader with 10 offices across Washington and Oregon, completing over 4,400 transactions in the company's 50-year history. He combines his deep transactional experience with comprehensive real estate expertise, holding broker licenses for over 30 years. Gregory is also a published author, seminar speaker, and advocate for entrepreneurship, operating under a unique work-life balance philosophy: working 45 weeks per year while maintaining a family-first approach to business.

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About Author

Gregory Kovsky is the President & CEO of International Business Associates (IBA), the Pacific Northwest's oldest and largest business brokerage firm, established in 1975. With over 30 years of experience as a mergers & acquisitions intermediary, Gregory has personally facilitated over 300 transactions involving privately held companies and family businesses across multiple states. His expertise spans manufacturing, distribution, technology, marine, automotive, education, retail, and service industries. Transactions typically range from $1 to $ 30 million in enterprise value. As both a seasoned entrepreneur and business sale expert, Gregory purchased IBA in 2000, after six years as a top performer under the firm's founder, G. William Ososke, and has grown it into a regional leader with 10 offices across Washington and Oregon, completing over 4,400 transactions in the company's 50-year history. He combines his deep transactional experience with comprehensive real estate expertise, holding broker licenses for over 30 years. Gregory is also a published author, seminar speaker, and advocate for entrepreneurship, operating under a unique work-life balance philosophy: working 45 weeks per year while maintaining a family-first approach to business.

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