Podcast

In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing ... »

In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune ... »

In this podcast episode host John Golden engages with financial business coach Audrey Faust to discuss empowering women entrepreneurs through financial literacy. Audrey highlights the common barriers women face in managing their business finances, from limiting beliefs to cash flow misconceptions. She introduces actionable strategies, like creating a financial blueprint and simplifying financial concepts, to ... »

In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media, about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability ... »

In this podcast episode, John Golden interviews Jon Bassford, a seasoned operations professional and entrepreneur, on the transformative power of curiosity in leadership. The discussion explores the decline of curiosity in today’s fast-paced world and the importance of fostering a culture that encourages continuous learning and innovation. Bassford outlines three key shifts for leaders: adopting ... »

In this episode podcast, John Golden talks with Walter Crosby, founder of Helix Sales Development, about mastering the art of hiring and retaining top sales talent. Walter shares why traditional hiring processes often fail for sales roles and provides actionable advice, such as tailoring job descriptions, using behavioral interviews, and evaluating candidates on measurable results. ... »

In this podcast episode, host John Golden sits down with Markus Neukom, a leadership coach known as the “authenticity alchemist,” to discuss imposter syndrome and its connection to authenticity. Markus explains how imposter syndrome, a common experience among high achievers, often stems from an “authenticity struggle.” He shares actionable strategies for overcoming self-doubt, including self-discovery, ... »

Join John Golden as he interviews economist Walter Block about the Austrian School of Economics. In this episode, they explore the principles of human action, deductive reasoning, and the critical role of entrepreneurship. Walter contrasts Austrian and neoclassical economics, critiques government interventions, and emphasizes the value of free-market dynamics. Discover how these ideas apply to ... »