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🎧 Sales Strategy
PodCast / Sep 6, 2019 / Craig Lowder

Sales Strategy

Host John Golden sits down with Craig Lowder to discuss the 8 components of the sales strategy as outlined in his book Smooth Selling Forever: Charting Your Company’s Course for Predictable and Sustainable Sales Growth. Craig, the founding member of the Main Spring Sales Group, is a seasoned business veteran with more than 30 years ... »

🎧 Sales Team Motivation
Personal Development / May 19, 2019 / Leigh Ashton

Sales Team Motivation

ESSENTIAL SALES TASKS WE SHOULD DO, BUT OFTEN DON’T In this podcast, John Golden talks to Leigh Ashton about sales team motivation: It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for ... »

🎧 Value Judgment Intelligence Quotient
PodCast / Apr 30, 2019 / Spencer Marona

Value Judgment Intelligence Quotient

John Golden talks to Spencer Marona about value quotient ” Axiogenics, linking thinking to performance. Spencer explains the difference between VQ “value judgment intelligence quotient” versus IQ “intelligence quotient” versus EQ “emotional intelligence”. How important that really is for leaders. Emotional intelligence in regards to being able to handle yourself when employees’ conflicts arise, being ... »

🎧 The Importance of Sales Training
Sales Management / Mar 5, 2019 / Bob Urichuck

The Importance of Sales Training

Host John Golden sits down with Bob Urichuck to discuss the topic of sales training. Bob is the author of Velocity Selling: How to Attract, Engage & Empower Buyers to BUY. Listen in as Bob and John drive into the important subject of why sales training is an essential part of an effective sales team. ... »

🎧 Ask the Right Discover Questions…or Suffer the Consequences
Sales Skills / Apr 15, 2018 / Deb Calvert

Ask the Right Discover Questions…or Suffer the Consequences

Deb Calvert tells a highly entertaining and educational True Sales Tale about never assuming you know your prospect’s objections. You have to ask the right discover questions to flush out those objections–all of them. It’s only when you do that you can skillfully turn them to your advantage–just as Deb was finally able to do. »

🎧 True Sales Tales: Let Your “Yes” Be “Yes”
PodCast / Nov 12, 2017 / Marge Bieler

True Sales Tales: Let Your “Yes” Be “Yes”

Marge Beiler tells a True Sales Tale about the importance of laying ground rules in a sales negotiation. On the seller’s side, they don’t make promises they’re not going to keep, and make deadlines according to schedule. This also goes for the buyer. One of the most important rules, though, is “let yes mean yes.” ... »

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Our Listeners About Us

Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
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🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 12, 2026 / Callum Kennard

Why Overplanning Stalls Growth

Callum Kennard, Head of Sales at ClickSlice — a leading UK SEO and AEO agency — argues that overplanning can be worse than bad execution, and that the fix is to bake in iteration, ship, and optimize from real results rather than perfect a go-to-market plan for a year before earning a pound. In this ... »

🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 11, 2026 / Juan Munoz

From NASA Engineer to Denver Realtor

Juan Munoz — a top-producing Denver realtor, licensed lender, and former NASA aerospace engineer — left a secure career to build a referral-driven real estate business on one principle: Trust, Value, Results. His biggest lesson: clients remember how you made them feel, so put their best interest ahead of your own. This episode covers his ... »

🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 9, 2026 / Giuseppe Grammatico

Building Financial and Time Freedom Through Franchising

Giuseppe Grammatico, Franchise Coach and Consultant at GG The Franchise Guide, explains why franchising can build financial and time freedom even amid AI disruption: owners gain control and access to parent-company support across 4,000 brands and 70+ industries. In this Sales POP! Expert Insight Interview, he busts franchising myths and details what it truly takes ... »

🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 7, 2026 / Laura McCracken

What Does a Board of Directors Really Do?

Laura McCracken, Founder & CEO of Blackheath Advisors and The Board Alchemist, explains that a board of directors exists to provide oversight, manage risk, and own company culture — not to confer prestige. In this Sales POP! episode, she reveals why boards only prove their worth in a crisis and how management can turn them ... »

🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 5, 2026 / Kevin Cope

Business Acumen for Sales Success

Kevin Cope, Founder and CEO of Acumen Learning and author of Business Acumen for Sales Success, explains that modern selling is won by understanding how a customer makes money, not by knowing your product best. He shows reps how to read a P&L, decode an earnings call, and pair that business insight with the EQ ... »

🎧 Sales Process Saved a Struggling Software Company
PodCast / Jul 4, 2026 / Rob Snyder

The Power of Pull: Customer Demand

Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—argues that customer demand, not better features or harder selling, is the only thing that makes a startup succeed. The fastest path to growth is to find people who already feel “blocked” while trying to do something urgent, then unblock them. ... »

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