Somewhere in March last year, many people were forced to shift from in-person to online work. Thus, today’s guest in the Expert Insight Interview is Allison Shapira, and she discusses how you can pivot your people-oriented business into a virtual environment. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
In the past, cybercriminals targeted big players and not the general population. But that has changed nowadays, making small businesses targets as well. Thus, today’s guest in the Expert Insight Interview is Scott Schober, and he discusses ways for small business owners to protect their businesses from cybercrime. Visit us on Apple Podcast You can also find ... »
Unfortunately, disruptive behavior such as bullying in the workplace still happens in many professions. Thus, today’s guest in the Expert Insight Interview is Dr. Phyllis Quinlan, and she discusses how to create a healthy work environment in the healthcare industry. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
A video became an inevitable part of the company’s marketing campaign nowadays, but companies still struggle with having similar videos. Thus, today’s guest in the Expert Insight Interview is Guy Bauer, and he discusses how to make a video that differentiates from the competition. Visit us on Apple Podcast You can also find SalesPOP! on all major ... »
The company’s marketing funnel has to be in alignment with consumers purchasing behavior. Thus, today’s guest in the Expert Insight Interview is Shauna Armitage, and she discusses how the Relationship Marketing Funnel helps your brand grow. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
In times of crisis, people tend to forget practices like developing positive leadership, ongoing learning and development, and self-management. Instead, they go to crisis mode, which usually means panic and chaos. Thus, today’s guest in the Expert Insight Interview is Mark Morey, and he discusses management in a crisis. Visit us on Apple Podcast You can also ... »
Lead follow-up is a never-ending point of discussion and a point of conflict for so many organizations. Thus, today’s guest in the Expert Insight Interview is Tom Jackobs, and he discusses how to perform a proper follow-up with the leads. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. »
While many see the expansion of remote work as an opportunity, others see it as a barrier that is hard to overcome. Thus, today’s guest in the Expert Insight Interview is Mark Hodgson, and he discusses how businesspeople can build and use their online personal brand to their advantage. Visit us on Apple Podcast You can also ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »
Most consulting engagements end the same way: a polished deliverable, a final invoice, and clients wondering why nothing actually changed. Tim Beattie, CEO of Stellafai, calls this the fundamental flaw of traditional consulting. In this episode, Beattie reveals why output-driven contracts create misaligned incentives that hurt both consultants and clients. When you’re paid for deliverables ... »
Most entrepreneurs overcomplicate personal branding. Here’s what actually matters, according to international business mentor Katrena Friel. Start With Your Story You’re sitting on valuable insights and don’t even know it. Your challenges, solutions, and lessons learned? Someone’s searching for that exact roadmap right now. Document your journey—wins and failures both count. Combat Imposter Syndrome Practically ... »
Dive into the evolving blend of AI and storytelling with insights from David J. Ebner, founder of Content Workshop. In this episode, host John Golden uncovers how AI can boost marketing efficiency without diluting emotion. The core message: storytelling remains about human connection; AI serves as a tool to automate research, drafts, and data analysis ... »
Technical skill gets you the promotion, but interpersonal mastery keeps you there. In a recent Sales POP! episode, Rich Birke (JAMS) explains that leadership is defined by the ability to bridge “the trust gap.” Most leaders fail because they treat conflict as a crisis rather than a tool for innovation. To lead effectively, you must ... »
