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🎧 Behavioral Pricing
PodCast / May 26, 2026 / Ann Padley

Behavioral Pricing

Pricing rarely gets the strategic attention it deserves inside most companies — most teams set it by surveying competitors and landing somewhere in the middle. Ann Padley, Senior Partner at Untapped Pricing and co-author of The Pricing Sprint, 12 Steps to Unlock the Power of Pricing, joins host John Golden on Sales POP! to unpack ... »

🎧 The Neuroscience of Resistance to Change
PodCast / May 24, 2026 / Travis Hahler

The Neuroscience of Resistance to Change

Travis Hahler is Senior Director of Global Strategy & Transformation at Salesforce and the founder of The Neurological Nomad. With a background fusing EEG research, Harvard neuropsychology, and an MBA — plus over 100 transformations behind him — Travis joins John Golden to reframe one of the hardest problems in leadership: why well-funded, well-communicated change ... »

🎧 Past the $2M Plateau
PodCast / May 23, 2026 / Brad Farris

Past the $2M Plateau

Brad Farris, founder of Anchor Advisors and a 20-year executive leadership coach, joins Sales POP! to unpack the wall most agency and consulting founders hit between $1M and $2M — and the specific moves that take a service firm into the profitable $3M to $5M range. Brad has worked side-by-side with hundreds of owners and ... »

🎧 Customer-Centric Selling
PodCast / May 21, 2026 / Kelly Faetanini

Customer-Centric Selling

Most luxury brands sell products. Kelly Faetanini sells transformation. The founder and lead designer of Kelly Faetanini Bridal joins John Golden on Sales POP! to explain why she rebuilt her business around the bride’s experience rather than the dress alone — and how that decision continues to shape every part of her brand more than ... »

🎧 The Personal Brand Playbook for Middle Managers
PodCast / May 17, 2026 / Anne Candido & April Martini

The Personal Brand Playbook for Middle Managers

April Martini and Anne Candido are co-founders of Forthright People, a leadership performance company that helps ambitious professionals build influence from the inside out. April is a certified life coach, TEDx speaker, U.S. Army veteran, and Procter & Gamble alum. Anne brings deep PR and brand strategy expertise from her work on household consumer brands. ... »

🎧 Message Clarity, Team Alignment & Values-Driven Action
PodCast / May 16, 2026 / Cory Dunham

Message Clarity, Team Alignment & Values-Driven Action

Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins ... »

🎧 Humanizing AI in Marketing
PodCast / May 14, 2026 / Jon Benson

Humanizing AI in Marketing

Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »

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Our Listeners About Us
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
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🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 16, 2026 / Cory Dunham

Message Clarity, Team Alignment & Values-Driven Action

Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins ... »

🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 14, 2026 / Jon Benson

Humanizing AI in Marketing

Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »

🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 12, 2026 / Justin Goodbread

Escaping the Epicenter Trap

Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John ... »

🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 10, 2026 / Laura Kriska

Building Trust Across Us-vs-Them Divides

Laura Kriska is the founder of We Building Solutions and a globally recognized expert on building trust across cultural, language, and organizational divides. The first American woman to work inside Honda Motor Company’s Tokyo headquarters, Laura has spent 30 years helping Fortune 500 companies across four continents turn fragmented teams into united “we” cultures. In ... »

🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 9, 2026 / Derek De Vette

How AI Search Is Rewriting the PR Playbook for Sales Growth

Derek De Vette is Co-Founder and Head of Strategic Communications at Halo Communications, where his team has spent three decades building visibility for brands ranging from enterprise tech to Harley-Davidson. In this Expert Insight Interview, Derek joins John Golden to explain why the old PR playbook — chase cover stories, rack up impressions, measure vanity ... »

🎧 Hiring Salespeople – Sales Recruiting
PodCast / May 7, 2026 / Antoniette Roze

Building a Predictable Speaking Business

Antoniette Roze is the CEO of WPC Global and the host of Speak Pact, a done-for-you booking agency that helps six- and seven-figure experts stop chasing speaking gigs and start filling their calendars with consistent, high-value opportunities. In this Expert Insight Interview, she joins John Golden to explain why most speakers treat the stage like ... »

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