Sales POP - Purveyors of Propserity
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🎧 Permission Selling

🎧 Permission Selling

PodCast / Jan 17, 2020 / Mike Bosworth

Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them, after they have ... Read More

🎧 Storytelling and Sales

🎧 Storytelling and Sales

PodCast / Nov 24, 2019 / Mike Bosworth

Mike Bosworth, one of the world’s most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn’t teach them how to connect to people. ... Read More

🎧 Customer Integration

🎧 Customer Integration

PodCast / Nov 13, 2019 / Mike Bosworth

Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say ... Read More

🎧 The Key to Sales and Marketing Alignment

🎧 The Key to Sales and Marketing Alignment

PodCast / Nov 12, 2019 / Mike Bosworth

It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... Read More

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