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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
Can social media help grow your business? Yes! The Social Media Equation, a proven strategy for approaching social media content and implementation, in this book will unlock exponential growth within your organization. Social Media for the CEO also includes 14 case studies of both small…
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In this remarkable handbook, Mike Lipkin uses the acclaimed Environics research and his engagement with over a million people to define the Nine Star Social Values. These are the traits that enable preeminent performance against all odds. Lipkin coaches you on how to own and…
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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics, and insights of more than 20 of today social-media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this…
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One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they're actively ready to buy. The channels, relationships and content available openly across the Web make it easier than ever to build strong, scalable pipelines of…
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“The 10 Secrets of Social Media Marketing – For Entrepreneurs & Business Owners” reveals the secrets of how to build powerful customer relationships using social media, getting complete strangers to evangelise your products or services, how to think just like your customers, the biggest social…
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Discover the surprising truth about what creates and destroys peak-performing teams. “In this team-focused era, Andreatta’s new model shows how true collaboration lives at the intersection of inclusion, purpose, and trust. Her insights in Wired to Connect will give you practical strategies for creating and…
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'The Introvert’s Edge to Networking' equips you with an actionable blueprint for working the room, leveraging social media, and cultivating powerful connections. On completing this book, you’ll have everything you need to transform your networking efforts forever. Soon, you’ll be running circles around the extroverts,…
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The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organize and manage their combined Sales and Marketing resources. The central argument, that a new framework…
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