Sales POP - Purveyors of Propserity
Clear

Marketing

More of us are working from home and/or are creating new home-based businesses. That means it’s even more important to create a strong personal brand so that you stand out from your competition.
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In this book, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands.
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In 1954, Roger Bannister decided he would break the four-minute-mile record. Not only did he do this, but within a year, his achievement empowered 37 others to do the same. He accomplished his own 'breakthrough' and inspired others to push themselves beyond what they thought…
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'Crawl, Walk, Run' is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.
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Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.…
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This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth.
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The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,…
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Over the pages of this 'Full Circle Marketing' you're going to discover two fundamental marketing strategies.
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