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Marketing
More of us are working from home and/or are creating new home-based businesses. That means it’s even more important to create a strong personal brand so that you stand out from your competition.
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In this book, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands.
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In 1954, Roger Bannister decided he would break the four-minute-mile record. Not only did he do this, but within a year, his achievement empowered 37 others to do the same. He accomplished his own 'breakthrough' and inspired others to push themselves beyond what they thought…
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'Crawl, Walk, Run' is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.
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This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will…
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Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.…
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This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth.
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The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices
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