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'Crawl, Walk, Run' is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions.
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Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.…
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This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimize your marketing for sales growth.
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The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,…
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In this lighthearted look at the world of small business marketing, national marketing expert -Chala Dincoy-Flajnik, shares powerful tools to Gently attract new clients into your business.
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All over the non-profit world, people cringe when they have to ask others for money -- no matter how worthy the cause. It may be hard to admit. But it sure is true. People wish that working in the non-profit world was never synonymous with…
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Human attention span: 8 seconds. Goldfish: 9 seconds. 8 seconds. That's all the time you have to capture someone's attention. Why does this matter in business? In 8 seconds, you need to grab attention, explain what you do and generate enough interest that the potential…
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Writing a book can transform the growth and value of your business. Books are still one of the most powerful assets you can create to build your credibility, authority, and visibility in your market. It raises the profile of your work, putting you in front…
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