There is not enough discussion of strategy when it comes to Sales because sometimes everyone gets lost in activities. Take a step back and read some sales strategy books and take a more strategic look at how you are selling.
Frank Cespedes teaches at Harvard Business School, author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling, was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).
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