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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that…
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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real-time" means news breaks over minutes, not days. It means companies…
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It’s mindset, not marketing that keeps you from having the practice you want. “Your mindset is the root cause of all success and all failure.” And that’s what we’re going to explore in this book. The confidence of successful advisors is both contagious and magnetic.…
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In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales…
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“Bradt's message in this excellent and inspiring book is a 'golden ring' itself amidst the rubble often permeating our lives. It not only speaks true but makes you strive for more.”--Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit:…
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Sales 3.0 The New Contact Sport will teach you how to use and leverage Social Media Marketing for Small Business Sales Success. guides small-business professionals, salespeople and anyone seeking to harness the power of social media marketing to access specific markets and to target certain…
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Sellarketing highlights the necessary convergence of sales and marketing skillsevery modern sales person needs to be successful. This book provides insightson how you can market yourself and your product using the techniques of social selling through content marketing. It teaches how you can embark on…
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Customer service isn't a department--it's a philosophy that includes every person and aspect of the best and brightest companies. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. In this sequel…
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