Don Peppers, the highly successful US advertising executive, is well known for his famous quote about value. According to Don, “Customers will create value for you at the point where they believe you’re creating the most value for them”. Seems intuitive doesn’t it? But at the same time, it seems a bit mysterious. Don had ... Read Post
To improve CRM adoption among sales reps, make the CRM give more than it takes: cut manual data entry to minutes a day, configure the pipeline around how deals actually move, run every forecast and pipeline review from inside the CRM, train reps inside their live deals instead of a sandbox, measure usage weekly for ... »
The difference between AI agents vs assistants comes down to how much they do on their own. An AI assistant helps you do a task faster when you ask, like drafting an email or summarizing a call. An AI agent takes multi-step action toward a goal on its own, like researching an account, preparing a ... »
Sales forecasting comes down to five steps: define your sales process and forecast period, gather your historical deal data, choose a forecasting method that fits your data, build the number, and review it against reality on a fixed cadence. The method you choose matters less than most teams think. The discipline of the five steps ... »
Being connected has always been a goal of humanity. In the beginning it only happened through personal contact, shortly followed by written messages such as letters. Coming into the modern age, we then had the telegraph and then the telephone. The computer age eventually brought about the internet, which meant we were connected like never ... Read Post
Originally published under the Pipeliner CRM name. Pipeliner is now Coevera — same company, evolved identity. At Coevera, we operate on principles instead of values. The difference between these two terms is significant. Values depend on culture, time, era, language, business sector, geographical location, and other factors. They are highly contextualized. Principles, on the other ... Read Post
What does fitness mean for a salesperson? Hint: it’s not just being buff. Fitness is an interesting subject. It certainly means staying bodily fit–and the tens of thousands of gyms seen all over our cities serve as reminders of how much attention people have on toned physiques today. But it also means staying fit in ... Read Post
Stop Paying for a Patchwork Sales Stack. It’s Time to Build a Profit Engine Does your company’s sales stack feel like it’s held together with duct tape and expensive subscriptions? You started with a CRM, then added a scheduler, an email marketing tool, an account planning app, and more. Each new app promised efficiency, but ... Read Post
In this white paper, Nikolaus Kimla explores the vital necessity of using the right KPIs when measuring sales performance. In life, some understanding of the past and some perception of what the future is to bring are good to have. They bring stability and happiness to living. In business these factors are vitally necessary—the less ... Read Post
Entering the Sales world is a lot like engaging in a boxing match. How do you make your emotions work for you? Knowing Your Opponent For many in Sales, stepping into a sales opportunity is like stepping into a boxing ring. You’re going to be throwing punches, ducking and weaving — avoiding blows that could ... Read Post
What is Key Account Management? Key account management (KAM) defines the full relationship between your business and the customers you are selling to. It describes the individual approach of salespeople to their customers in order to create a long everlasting business relationship. Key account management (KAM) means far more than just selling products to big customers. It revolves around ... Start a slideshow
Qualify accounts and track information about contacts, sales account profile, and sales in process. Knowing Your Buyer The first and most important thing you’d like to know about the decision-makers in your prospect company is: what is motivating them to be interested in your product or service? In other words, you want to discover the ... Read Post
Sales POP! – conversations with the people who run sales organizations, hosted by John Golden. Published by Coevera, the CRM built for B2B sales teams that sell consultatively.
Nir Zavaro, the Business Storyteller and Amazon #1 bestselling author of F*ck the Slides, explains how to align brand, marketing, and sales by defining one consistent brand character, reviewing it every two months, and using a brand guardian to keep teams aligned. He also shows why a sales pitch should run about three minutes and lead with emotion before data. Learn more at https://nirzavaro.com/
