In this podcast episode, John Golden interviews Franco Perez, the founder of a company dedicated to creating affordable housing in Silicon Valley. Franco shares his personal story of growing up in a family with an unstable housing situation, which inspired him to find a solution to the affordable housing crisis in the Bay Area. He ... »
In this podcast episode, John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting. Andy explains the role of a public adjuster as an advocate for the insured, negotiating claims with insurance companies. He emphasizes the importance of educating people about public adjusters and their ... »
In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and ... »
Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. ... »
In this podcast episode, John Golden interviews Suman Cherry, a seasoned recruiter, about the challenges of finding the right match in the hiring process. They discuss the struggles companies face in hiring and the importance of transparency and authenticity in understanding candidates beyond their resumes. Sherry explains her unique approach to recruiting, focusing on creating ... »
In this podcast episode, John Golden interviews Summer Davies about the challenges faced by small and medium businesses in finding skilled first-time and front-line managers. They discuss the lack of preparation for technical contributors transitioning into managerial roles and the misconception that career progression is solely measured by moving into a managerial position. They emphasize ... »
In this podcast episode, John Golden interviews Dr. Keith McNally about his book, “Walking the Path: A Leader’s Journey.” Dr. Keith explains that the book is a combination of fable, leadership context, and journal, aimed at encouraging reflection and writing. They discuss the power of writing things down and the psychological impact of crossing things ... »
In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. ... »
Key Takeaways on Hiring for SMBs and Blue-Collar Industries Hiring in SMBs and blue-collar industries can be challenging, but treating recruitment as a marketing activity can revolutionize the process. Ryan Englin, CEO of Core Matters, shares actionable advice for improving hiring practices. Key Insights: Rock Stars vs. Superstars: Understand the difference between dependable “rock stars” ... »
Asset Protection Basics with Brian Bradley In this episode, asset protection attorney Brian Bradley joins host John Golden to discuss essential strategies for safeguarding your assets. Brian explains the importance of proactive planning, dispels common myths about asset protection, and details key tools like LLCs, limited partnerships, and hybrid trusts. He also highlights which high-risk ... »
Join host John Golden as he interviews Dr. Daniel, a former dentist turned cryptocurrency investment coach, on navigating the dynamic world of crypto investing. Dr. Daniel covers essential basics like market cycles, bull run investing, and safe entry strategies for beginners. He emphasizes the need for education and warns of scams, offering practical advice on ... »
In this insightful episode, host John Golden interviews Joel Quintela, CEO of Quintela, on navigating the gap between perception and reality in sales and hiring. With 25+ years of experience and expertise in business psychology, Joel shares essential tips for excelling in these fields. Key points include understanding how top performers view reality differently, learning ... »
In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners ... »
The Value of Relationship Marketing and Podcasting for Business Growth In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others ... »
