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🎧  Why Your Sales Strategy Is Backwards (And How to Fix It)
PodCast / Jan 22, 2026 / Matt Sucha

Why Your Sales Strategy Is Backwards (And How to Fix It)

Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »

🎧 What if Aging Decline isn’t Inevitable?
PodCast / Jan 20, 2026 / John Goldman

What if Aging Decline isn’t Inevitable?

Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »

🎧 The Death of Traditional Consulting (And What’s Replacing It)
PodCast / Jan 18, 2026 / Tim Beattie

The Death of Traditional Consulting (And What’s Replacing It)

Most consulting engagements end the same way: a polished deliverable, a final invoice, and clients wondering why nothing actually changed. Tim Beattie, CEO of Stellafai, calls this the fundamental flaw of traditional consulting. In this episode, Beattie reveals why output-driven contracts create misaligned incentives that hurt both consultants and clients. When you’re paid for deliverables ... »

🎧 Personal Branding: From Self-Doubt to Multiple Income Streams
PodCast / Jan 16, 2026 / Katrena Friel

Personal Branding: From Self-Doubt to Multiple Income Streams

Most entrepreneurs overcomplicate personal branding. Here’s what actually matters, according to international business mentor Katrena Friel. Start With Your Story You’re sitting on valuable insights and don’t even know it. Your challenges, solutions, and lessons learned? Someone’s searching for that exact roadmap right now. Document your journey—wins and failures both count. Combat Imposter Syndrome Practically ... »

🎧 The AI-Human Balance in Marketing: Insights for Authentic Brand Stories
PodCast / Jan 10, 2026 / David Ebner

The AI-Human Balance in Marketing: Insights for Authentic Brand Stories

Dive into the evolving blend of AI and storytelling with insights from David J. Ebner, founder of Content Workshop. In this episode, host John Golden uncovers how AI can boost marketing efficiency without diluting emotion. The core message: storytelling remains about human connection; AI serves as a tool to automate research, drafts, and data analysis ... »

🎧  The Secret to High-Performance Leadership
PodCast / Dec 31, 2025 / Richard Birke

The Secret to High-Performance Leadership

Technical skill gets you the promotion, but interpersonal mastery keeps you there. In a recent Sales POP! episode, Rich Birke (JAMS) explains that leadership is defined by the ability to bridge “the trust gap.” Most leaders fail because they treat conflict as a crisis rather than a tool for innovation. To lead effectively, you must ... »

🎧 The Myth of Replacement
PodCast / Dec 29, 2025 / Antony Baker

The Myth of Replacement

Is AI coming for your job, or is it coming to save it? In this episode, Antony Baker (CEO of 15) joins John Golden to dismantle the “replacement” narrative. They explore why the most successful firms use AI to make experts 10% better, not 100% redundant. By automating the “drudge work” of email and scheduling, ... »

🎧 How Zero-Emission Snowplows Power Airport Microgrids
PodCast / Dec 26, 2025 / Marc Manning

How Zero-Emission Snowplows Power Airport Microgrids

Traditional airport snowplows are “paperweights” in summer—until now. Marc Manning, CEO of Kodiak Technologies, reveals a groundbreaking 2025 innovation: zero-emission snow-removal vehicles that serve as mobile power plants. Using V2G technology, these industrial EVs store energy and sell it back to the grid, accelerating ROI for airports. Engineered with partner Roush, these plows offer 60% ... »

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Our Listeners About Us

Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
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PodCast / Jul 21, 2026 / Keith R. Wyche

Trust Moves at the Speed of Consistency

Uncommon Leadership with Keith Wyche Keith Wyche, leadership consultant, Brink’s board member, and author of Uncommon Leadership, says leaders rebuild trust one promise at a time — by listening first, keeping their word consistently, and choosing people over power. In this episode, he draws on 30+ years at Walmart, IBM, Pitney Bowes, AT&T, and SuperValu ... »

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PodCast / Jul 19, 2026 / Edward Brady

Building Lasting Wealth with Edward M. Brady

Edward M. Brady, CFA, a realtor at eXp Realty and author of Awaken Your Financial Star, argues that financial insecurity among high earners stems from lifestyle creep and inflation, not low income, and that anyone can build lasting wealth using four simple principles: Savings, Time, Assets, and Returns. Drawing on 25 years as an SEC examiner, Brady demystifies ... »

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PodCast / Jul 18, 2026 / Fred Marshall

Thriving in the Age of AI with Fred Marshall

Fred Marshall, founder and CEO of Quantum Learning and author of Thrive: The Antidote to Future Shock, explains that thriving in the age of AI means moving from overwhelm to agency — directing your limited attention toward priorities that change your future, containing obligations, and cutting noise. In this Sales POP! episode, Marshall turns AI ... »

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PodCast / Jul 16, 2026 / John Fees

AI and the Future of Sales

John Fees, Co-founder & Managing Partner of GradGuard, argues that AI won’t replace great salespeople — because AI is brilliant at answers but can’t ask the human question that leads to a sale. In this episode, Fees shares the “three A’s” framework his team uses to stay credible and effective in an AI-flooded market. He ... »

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PodCast / Jul 14, 2026 / Tayo Lusi

Scaling Your Tech Income to $500K a Year

Tayo Lusi, Founder of The One Percent University, teaches IT professionals how to scale their income to $500,000 a year in cloud engineering. In this episode, he reveals the single mindset shift that took him from a $55K help desk job — and $10-an-hour Uber Eats shifts — to a premium tech career built on ... »

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PodCast / Jul 12, 2026 / Callum Kennard

Why Overplanning Stalls Growth

Callum Kennard, Head of Sales at ClickSlice — a leading UK SEO and AEO agency — argues that overplanning can be worse than bad execution, and that the fix is to bake in iteration, ship, and optimize from real results rather than perfect a go-to-market plan for a year before earning a pound. In this ... »

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