Being mindful of trends does not translate into participating in all of them. Instead, it’s wise to consider all aspects of each trend that catches your attention to weigh the pros and cons of how each will fit into your current strategies for achieving goals. The crucial factor in decision-making is whether a new trend ... Read Post
Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... »
Get ready to start the new year with optimism and success. With a solid foundation of financial protection through business insurance, streamlined production, and optimized pricing, you can improve your profits and set yourself up for the best year yet. Business Insurance for a Foundation Business insurance is essential for creating a safety net in ... »
The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining ... »
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix. But, the discussion about personal branding is fairly superficial; what ... Read Post
The shift in business is happening right now. Workflow automation is fundamentally transforming how companies operate, yet many are still “stuck in analog.” They are bogged down by disconnected departments, slow communication, and high-value employees trapped by repetitive, error-prone tasks. The pressure to become fully digital isn’t just about efficiency—it’s about survival. Organizations that fail ... Read Post
Qualifying a lead might be a relatively simple task, but opportunity management is a bit more complex. Why? The stakes are higher: a salesperson is now going to invest valuable time into working the opportunity. It has the real potential of becoming what everyone in the sales force is after: a closed sale. Everyone is ... Read Post
How important is CRM in this digital age? How does it affect a company, the users, and most importantly the company experience? In this ebook, we’ll have a look at all of these aspects, for the role of CRM has become more important than ever. Read Post
While artificial intelligence has been predicted for many years, especially through science fiction movies and television, it is truly now coming to pass. We see it with Apple’s Siri and Alexa from Amazon. We witness it with the navigation systems we have in our cars. We see it in air traffic control and in the ... Read Post
Today astute companies have begun to institute ways to evaluate, categorize, and nurture leads before sending into the sales pipeline. In this way, any communication or outreach by a potential customer can be handled efficiently – and every potential lead can be properly identified and passed on to the sales team. A lead can fall ... Read Post
In sales management, the first thing you must admit is just how difficult it is to change people – The Pain Point of People.  Ask yourself: Have you ever tried to really change someone? Then ask yourself: Did you succeed? If you answered “Yes,” great! But the vast majority would answer “no” to this second ... Start a slideshow
Without a doubt, mobile apps can provide great benefits to small business owners. With mobile apps, a small business can reach new customers and provide a better experience to existing ones in a convenient way. However, these benefits can only be delivered when the mobile app works as expected. Many businesses don’t realize the importance ... Read Post
Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.
