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CRM Today An Empirical Investigation into CRM and Sales Performance Enhancement

Pipeliner CRM / Mar 19, 2024 / Daniel P. Strunk

CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk, Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. The study’s primary objective was to elucidate the efficacy of CRM systems in enhancing sales performance, with a particular focus on aspects of ownership/account control, ... Read Post

Metrics and the Art of Sales

Metrics and the Art of Sales

Sales Management / Nov 25, 2016 / Nikolaus Kimla

Is Sales an Art or a Science It’s an age-old argument that still persists today: is sales an art or a science? The old timers will firmly argue the former, and the modern-day salesperson armed with the latest smartphone and steeped in technology will often argue the latter. But the truth is, that both are ... Read Post

Snapshots
Snapshots Infographics
Is E-Commerce Business Costing You Business?

Is E-Commerce Business Costing You Business?

There are many reasons customers may be (virtually) walking away from your e-commerce site. Some of these reasons include: An ugly page design: no one wants to look at something that’s ugly! Being too clingy: asking customers to provide too much information upfront is a great way to deter them from sticking around Unexpected costs: ... Read Post

Tools for your productivity
Tools / Dec 11, 2017 / Philip Lew
Mobile App Testing Checklist

Mobile App Testing Checklist

Without a doubt, mobile apps can provide great benefits to small business owners. With mobile apps, a small business can reach new customers and provide a better experience to existing ones in a convenient way. However, these benefits can only be delivered when the mobile app works as expected. Many businesses don’t realize the importance ... Read Post

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Sales Process Automation
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