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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating…
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This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
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Chosen as the Best Business Book by the Nonfiction Book Authors, Benjamin Franklin Awards, IndiFab, and Silver Award winner with Nautilus Book Awards and the Eric Hoffer Award. While meetings have become a pain point for millions, Paul Axtell offers a different perspective: that meetings…
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Moments of Magic is packed with customer service strategies, techniques and stories that illustrate important points that will teach you and everyone in your organization how to deliver excellent customer service to both internal and external customers. This book is a clearly written, easy-to-read, easy…
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To achieve success in today's competitive marketplace, small businesses need to master the Internet as a central part of any good marketing strategy. But creating the right marketing strategy online isn't always easy, and can often be intimidating - even for the tech-savvy business owner.…
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In "Personalize This", CMO Daniel Glickman takes a witty but thorough and incisive look at what’s happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more…
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Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social…
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