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Neal Schaffer

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books.

Author's Publications on Amazon

This book explores the behaviors of the generations of connected consumers that make up "Generation C" to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four installments and available online, this new professional guide…
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"Maximize Your Social" will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself, and do it right.
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This is the perfect book to both get you started on LinkedIn as well as ensure that you are covering all of your bases in maximizing LinkedIn for your business!
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This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
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This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
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