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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Marketing & Sales
Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master — and Shep Hyken knows the tricks to make it your…
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Are you interested in improving online collaboration, internal company communication and streamline your workflows using Slack? Then this ebook is for you! Beginner's Guide to Slack walk you through the basics of Slack and offer some resources for further research. Whether you're working in a…
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Discover Your Next Breakthrough Idea Every company starts with one idea―that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself. Turning an idea into a thriving business requires more than just passion.…
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Doug Dvorak, a nationally recognized corporate executive, and marketing guru, exposes several tips and tricks commonly used by expensive PR firms. In a fast-paced market where consumer decisions hinge on trust and reliability, repeated exposure is essential. With savvy marketing techniques, powerful networking tactics, and…
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Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage…
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More Cowbell = More Career Satisfaction The Only Career Advice Book That'll Teach You How To Get Paid More For Making Other People Happy With Your Unique Gifts
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In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers…
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It is not the change in our lives, but how we choose to respond, that makes all the difference. How do you deal with nonstop change at work? Leading others through change? Personal loss? How do you cope with a sudden and unexpected shift in…
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