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With an increasingly empowered Buyer, it is more essential that ever that Sales & Marketing become more aligned. We have selected some Marketing books for the foremost thought-leaders in bringing Sales & Marketing more into sync.
Featured Book Of The Week
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
The Persuasion Code Capture, convince, and close scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.…
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About the book author
Patrick Renvoise
Marketing & Sales
Business and leadership in general are fast changing worlds. But too often policies, procedures, and bureaucracy can slow necessary changes to a crawl, and negatively affect a company’s bottom line.
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Learn the digital transformation secrets of the world's most enduring companies: Find out what they do to build stability in times of constant change, and most importantly, how they make their business "Futureproof."More than ever before, well-established companies are succumbing to wave after wave of…
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We all have days where it's hard to get out of bed. For many people, the demands of work and life, in general, can seem overwhelming on a daily basis. According to The Engaged Workplace, Gallup conducted studies over three years (2017)and learned that fewer…
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Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
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Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.What does the Social Age mean for…
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business--in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations…
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Why is the best marketing always free? How can an hour not working each day be your most productive time? What does a snow day have to do with breakthrough business strategy? What are the two secrets driving every successful service business? This book covers…
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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging, and user-generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of…
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