In this podcast episode, the speakers discuss the concept of hybrid leadership and its relevance during the pandemic. They emphasize the need for empathy and flexibility in leadership, especially in the context of remote work and changing talent recruitment. The speakers also discuss the importance of accommodating the mind and body in the workplace, creating a sense of belonging among all employees, and the benefits of company retreats. They stress the importance of leadership driving initiatives to connect with their teams and the need for a human element in the workplace, even with the rise of artificial intelligence. The speakers also introduce their agencies and investment firm.

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In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, poor prospecting, and thinking the role of a salesperson is either a relationship manager or a product expert. They also discuss the importance of understanding the buying process and the critical areas where planning pays off in B2B selling. Greg recommends a process for reviewing opportunities and prioritizing tasks to increase sales success.

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In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of focusing heavily on creative, using behavioral science to their advantage, and providing top-notch customer service. Kyle also invites businesses in the $5-25 million range to reach out to Function Growth for help with growth. The episode concludes with John congratulating Kyle on his success.

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In this podcast episode, John Golden interviews Kelly, an entrepreneur focused on gender equality and revenue generation, about improving the numbers of millennial females in sales leadership. They discuss the challenges faced by women in sales, the role of sales leadership, and the traits that female sales leaders bring to the table. They also touch upon the lack of clarity on promotion criteria for women and the need for empathy and accessibility of tools to improve their numbers. The conversation is focused on gender equality and revenue generation in the sales industry. Kelly also talks about her company, Empowered Engagement, which advises CEOs on how to be more gender-inclusive and provides a mini sales MBA course for women and those looking to uplevel their skillset in sales leadership.

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In this podcast episode, John Golden interviews Lisa J. Smith, CEO and Founder of SmithCo, a sales consulting firm. Lisa shares her experience of launching her business during the COVID-19 pandemic and discusses the importance of adaptability and being nimble in today’s fast-paced business environment. They also discuss common blind spots that companies encounter in their sales process, including the lack of a defined sales process, targeting the wrong prospect, and over-reliance on automation. Lisa emphasizes the importance of follow-up, tracking the right data, and providing a good customer experience. She offers a free 30-minute call to help businesses succeed in sales.

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In this podcast episode, John Golden interviews Shanif Dhanani, a chat GPT consultant, about the benefits of chat GPT for businesses and its potential future developments. They discuss the different versions of chat GPT, how it can automate tasks and enhance productivity, and the various industries that can benefit from it. Shanif also talks about the market for chat GPT and advises companies to start small with proof of concepts before diving into more advanced projects. She offers consulting services to help businesses connect their internal data to chat GPT and is currently working on a product that links data to a Slack bot.

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In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer journey and listen for areas such as priorities, success factors, perceived barriers, and decision criteria. Both speakers stress the importance of understanding buyers as people and the dynamic nature of buyer journeys. They also discuss how often to update buyer personas, depending on the market.

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In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev Ops strategy and sales enablement, the role of AI in sales, and the importance of filtering out noise and focusing on quality over quantity. Overall, the discussion highlights the importance of using AI and other tools to enhance the effectiveness of salespeople and focus on high-value activities.

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