In some companies it’s obvious, in others it’s more subdued. But it’s normally a constant situation: marketing and sales just can’t see eye-to-eye. They snipe at each other, each criticizes the other to management, and in some measure, each is deemed responsible for the other’s perceived shortcomings. “Marketing isn’t giving us enough leads!” cries the ...
In this age of inbound marketing where quality content is said to be king, it’s logical to think that cold-calling is dead. In fact, this is a widespread myth that’s penetrating sales at every level. But is it really true? Well, it depends on your tactics. You see savvy businesses and sales teams are reaping ...
Throughout the years manufacturing has taken efficiency to a fine art. Precision metrics throughout a manufacturing system measure efficiency at every stage, providing real-time feedback with which to accurately gauge quality as well as quantity. Problems can be anticipated long before they happen, materials needs can be constantly satisfied and the process can be consistently ...
Personnel turnover can be rough for any department in a company. When someone departs they often do not leave a complete job description and list of duties behind so that a new person can just come along and take over. Then there is the downtime between the point at which the old employee leaves and ...
When CRM solutions first came on the market, they were much of the time an afterthought. A company and sales force were more or less operating on some kind of established pattern of sales, and the CRM application came in after the fact. CRM did little to nothing to actually enhance business and sales processes—it ...
We are truly proud to be a part of the Pioneers Festival 2013. Pioneers Festival is a smarter SXSW event for entrepreneurship and innovative future technologies. Attendance at Pioneers Festival puts you in front of a large number of many influential people from your business for a short space of time. Do not waste it! Try ...
Two of the biggest marketing challenges facing your B2B business right now are: B2B lead generation strategy Lead enhancement for the leads you generate. Not all leads are equal. Some will be mere inquiries that quickly peter out because they were just curious and had no real need for your products or services. Others will ...
Do you need to excel in sales pipeline management? Are you wondering how to build a sustainable sales pipeline? Today a sales pipeline management is essential to a smoothly functioning sales force. Considerable time and care should be taken in its creation, for it is as essential to your business as a business plan or product ...
Instability and turnover within a sales force can be one of sales management’s worst nightmares. When a sales rep resigns, it leaves a hole that must be rapidly filled. And it’s not like someone can just walk in and take over where the old rep left off: even the new (although experienced) salesperson must learn ...
Lead generation is the act of stimulating interest amongst your target audience for a particular product or service so you can draw them into your sales pipeline. Because lead generation helps to feed the early stages of your sales process, a robust strategy is essential to successful sales. Despite this, too many businesses fail to ...
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