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In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations. They also talk ...

In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her ...

In this podcast episode, John and guest Matt Phillips discuss the challenges of transitioning from salesperson to sales leader. They agree that being a successful salesperson does not automatically make someone a successful leader. They delve into the concept of sales archetypes, which are different ways individuals show up and interact in the sales field. ...

In this podcast episode, host John Golden interviews Justin Moy, an expert in passive income investing for salespeople. They discuss Justin’s background in sales and his transition into helping salespeople invest their money better. They explore the FIRE movement and various investment options, particularly in commercial real estate. Justin explains the concept of syndications and ...

In this podcast episode, John Golden interviews Karen Roy, an acclaimed author and leadership expert. They discuss the power of curiosity in personal and professional growth, emphasizing the importance of asking questions and learning from others. They explore how curiosity plays a role in sales and building relationships with customers. Karen shares her experiences in ...

In this podcast episode, John Golden interviews Daniel Solomons, CEO of Update Energy Drink, and Shawn Wells, an ingredient scientist and formulator. They discuss the creation of Update Energy Drink, which aims to provide a caffeine-free alternative to traditional energy drinks. Daniel and Shawn explain their motivation behind creating the drink and the challenges they ...

In this podcast episode, John Golden interviews Franco Perez, the founder of a company dedicated to creating affordable housing in Silicon Valley. Franco shares his personal story of growing up in a family with an unstable housing situation, which inspired him to find a solution to the affordable housing crisis in the Bay Area. He ...

In this podcast episode, John Golden, CEO of Sales POP! Online Sales Magazine and Pipeline CRM, interviews Andy Gurczak, CEO of All City Adjusting. Andy explains the role of a public adjuster as an advocate for the insured, negotiating claims with insurance companies. He emphasizes the importance of educating people about public adjusters and their ...