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Mike Bosworth, one of the world’s most renowned sales experts, believes in the power of storytelling in the sales process. When he first became a sales trainer at Xerox in 1976, the company executives told him that while they could teach salespeople how to be competent, they couldn’t teach them how to connect to people. ...

Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ...

Inside sales expert Lauren Bailey has seen several factors contributing to the increasing need for inside sales teams: * The acceleration of product life cycles; companies have had to become quicker at gaining leads, qualifying opportunities, and closing sales. * As margins have become slimmer, inside sales has made more sense. * The proliferation of ...

In this expert sales interview, Kris Boesch explains workplace culture, the costs associated with not having a good workplace culture and what can be done to change or improve your workplace culture. Her strategies are applicable to anyone who is leading or managing a team in any industry. Visite us on Apple Podcast You can ...

Great sales managers are hard to come by. Sales managers have a very important job in the sales world. They manage a team of sales reps. They serve as a coach and a trainer. They monitor data and statistics, and a variety of other things. It can be challenging to know which aspect of sales ...

Sales training has evolved markedly over the last few years. John Elsey, long-term sales training expert and currently CEO of sales training giant Richardson, sees that the need to ramp up sales performance has really quickened the pace. Listen in as host John Golden sits down with John Elsey to discuss how sales training has ...

Sales development is a crucial part of company success, and yet it’s something that is rarely done proficiently. Sales training is done regularly, but it falls short of breeding successful salespeople. To truly improve, host John Golden sits down with Jane Gentry, to discuss how sales development, rather than just training, is vital. Visite us ...

Dan Waldschmidt is a world-leading business strategist, popular speaker, author and ultra-runner who refuses to accept business as usual, and who has been a salesperson his whole life. In this intense interview with John Golden, Dan discusses his book Edgy Conversations. The point of the book: Why is it that some people achieve greatness and ...