Everyone has a personal brand, but not everyone defines their personal brand for themselves. The idea that other people could define you and your brand should be a scary idea! Don’t let people go so far as to make up what your brand is. Be clear, concise, specific, and intentional about what your personal brand is. Sima Dahl tells you how to forge your personal brand using the “sway method” in this expert sales podcast interview, hosted by John Golden.
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