The Seattle area is the customer service capital of the world. Building a business in Seattle means being customer-oriented. Nordstrom set the template for needing customer service. Many large companies like Amazon, Costco, and Starbucks have cited the Nordstrom guidelines for customer service as the baseline for their own customer service set up. Robert Spector ...
Being an entrepreneur is a challenging thing. It takes a lot of self-reflection and self-work, it requires knowing how to overcome extreme challenges, it means knowing how to motivate yourself, and many other things in order to be successful. It’s no small undertaking, but there are certain elements and things that you can leverage in ...
Marketing is vitally important for all sales organizations. It’s how messages about the product or service are delivered, it’s how you expose consumers to messages about your brand, and it’s how your company gets people in the door. However, marketing is not always done effectively. There are a lot of things that aren’t going well ...
Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. ...
Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that ...
The nature of leadership has changed extensively over the last few years, and many things have had to change and adapt in order to keep up with these changes. Twenty or thirty years ago, there was a notion that in order to be a leader, you had to have direct reports and be a part ...
Constant and dramatic changes are becoming a regular thing in the business world, and many people don’t know how to respond or cope with this kind of chaos. It causes a lot of stress when you think about how the chaos continues to grow exponentially. Just coping with things isn’t a long term strategy, though. ...
Jump on board! Steve Hall, podcast interview hosted by John Golden, as they discuss how to navigate the “C”! The C-suite, that is! Selling at the C-level can mean something very different depending on what you sell, who you sell to, the value of your product or service, and many other things. Learning the nuances ...
